The Cresta Awards are divided into 16 Competitions. These cover a wide range of media. In 2019 there is also a new Competition for innovative work that breaks outside previous media or is otherwise a marker of The Future.

Each Competition has a choice of individual categories representing different product, industry or service sectors.

In most Competitions you can enter a single item or a campaign.

Work can be entered into more than one Competition or category.

If you need any advice on choosing the best categories for your work, we are happy to help. Just contact us at info@creativestandards.org


1: MOVING IMAGE

TV, Cinema, Online Ads (Single or Campaign)

2: DIGITAL

Websites, Apps, Ads, Banners, VR, AR, AI, SMS, Games etc for any device (Single or Campaign)

3: PRINT ADVERTISING

Newspaper, Magazine or other Publication Ads (Single or Campaign)

4: BILLBOARDS

Large format (single item or campaign)

5: POSTERS

Small format, indoor or outdoor, inc. digital/interactive posters (single item or campaign)

6: AMBIENT & EXPERIENTIAL

Non-traditional media such as street furniture, waste bins, stair ads, shopping trolleys, taxi sides, truck sides, events, stunt marketing, etc (Single item or campaign)

7: INTEGRATED

Any campaign that combines work from at least 3 competitions. (i.e. TV/ Billboard/Digital)

8: RADIO

Radio advertising (single item or campaign/series)

EACH OF THE ABOVE COMPETITIONS (1-8) HAS THE FOLLOWING INDIVIDUAL SECTOR CATEGORIES:

01 APPAREL inc. Accessories, Sportswear, Footwear, Handbags etc.

02 AUTOMOTIVE inc. all associated products

03 ALCOHOLIC DRINKS

04 NON-ALCOHOLIC DRINKS

05 B2B all business services and related products

06 CONFECTIONERY & SNACKS

07 CORPORATE IMAGE non-product based promotion, event sponsorship

08 COSMETICS & TOILETRIES

09 ECOMMERCE inc search engines and online retail

10 ELECTRONIC EQUIPMENT inc personal computers, music systems, TVs, cell/mobile phones, gaming consoles, cameras, printers, scanners, home automation (Alexa), home cinema etc

11 ENTERTAINMENT inc TV shows, Movies, Theatres, Books, Sports, Festivals.

12 FINANCIAL banking, insurance, pensions, investments, credit cards, advisors

13 FOOD excluding food retail

14 HEALTHCARE medical products (non-prescription and prescription), hospitals, clinics, nursing homes etc

15 HOME indoor and outdoor furnishings, beds & linens, flooring, appliances, kitchens and kitchen equipment, bath & shower etc

16 HOUSEHOLD inc paints, detergents, cleaning products, batteries, light bulbs etc

17 LUXURY high value fashion, watches, jewellery, sunglasses, leather goods etc

18 MEDIA TV channels/platforms, radio stations, newspapers, magazines, online media channels

19 PET foods & accessories

20 PUBLIC & SOCIAL charities, NGOs, political, public health & safety, issue-based campaigns

21 RECREATIONAL hobbies, crafts, clubs, CDs, DVDs, toys, games

22 RETAIL inc. restaurants, gyms, travel agents and all retail outlets

23 SOCIAL MEDIA

24 TRAVEL inc. airlines, hotels, national tourist offices, cruises, travel agents, car rental etc

25 UTILITIES gas, electric and water companies, cell/mobile phone networks, fixed-line phone companies, cable services, satellite services

26 CAMPAIGN campaigns consist of 2-6 items


9: PODCASTS

01 Single factual

02 Series factual

03 Single fiction

04 Series fiction

05 Performance by a presenter

06 Sound design


10: BRANDED ENTERTAINMENT

Film/video, TV, radio, AR, VR, Podcasts or Other entertainment made with intent to support a brand’s marketing strategy.

01 Branded film/video/tv (fiction)

02 Branded film/video/tv (factual)

03 Single Podcast (branded content)

04 Series Podcast (branded content)

05 Virtual Reality

06 Augmented Reality


11: DIRECT

Any marketing item created with intent to produce a ‘direct response’ from consumers. Can be any media. Video cases studies explaining results will be accepted.

01 Consumer product

02 Consumer service

03 Business product

04 Business service

05 Public service (NGOs, Charities, Government etc)


12: DESIGN

Identity, packaging, publications, brochures, websites, micro-sites, digital installations.

01 Corporate/Brand Identity

02 Packaging

03 Annual Report

04 Stationery

05 Brochure/Publication

06 Website

07 Micro-site

08 Digital Installation


13: SOCIAL

Social media campaigns, initiatives, influencers etc.

01 Best use of Instagram

02 Best use of Pinterest

03 Best use of Twitter

04 Best use of Facebook

05 Best use of YouTube

06 Social Campaign (integrated use of 2 or more of above)

07 Influencer Campaigns

08 Best Global Issue Campaign

09 Most innovative use of Social Media

10 Best use of Real Time Advertising


14: CRAFT

01 Outstanding Art Direction (print)

02 Outstanding Copywriting (print)

03 Outstanding Typography (print)

04 Outstanding Art Direction (billboards/poster)

05 Outstanding Copywriting (billboards/poster)

06 Outstanding Typography (billboards/poster)

07 Outstanding Art Direction (design)

08 Outstanding Typography (design)

09 Outstanding Photography (any media)

10 Outstanding Cinematography

11 Outstanding Scriptwriting (film/video)

12 Outstanding Direction (film/video)

13 Outstanding Direction (radio/podcasts)

14 Outstanding Scriptwriting (radio/podcasts)

15 Music (original & licensed)

16 Humour (any media)


15: CREATIVE TECHNOLOGY

These awards look for creativity and innovation applied to established technology. From a ride-booking app to a one-click shopping experience, from a disruptive real estate website to the refined UX of a boutique brand, and more.

01 Breakthrough new app.

02 Outstanding online Shopping experience

03 Disruptor of the Year (website)

04 UX journey of the Year

05 Brand Transformaton of the Year

06 Creative use of Data

07 ‘Wish we’d thought of that’ Award


16: THE FUTURE

This is an open category for outstanding and innovative work demonstrating the potential direction of tech as a creative tool in marketing. We expect entries featuring Virtual Reality, Augmented Reality, Automated Intelligence and other technologies we haven’t even dreamed of.

Show us what the creative world’s going to look like….