The Cresta Awards are divided into 16 Competitions. These cover a wide range of media. In 2019 there is also a new Competition for innovative work that breaks outside previous media or is otherwise a marker of The Future.
Each Competition has a choice of individual categories representing different product, industry or service sectors.
In most Competitions you can enter a single item or a campaign.
Work can be entered into more than one Competition or category.
If you need any advice on choosing the best categories for your work, we are happy to help. Just contact us at firstname.lastname@example.org
1: MOVING IMAGE
TV, Cinema, Online Ads (Single or Campaign)2: DIGITAL
Websites, Apps, Ads, Banners, VR, AR, AI, SMS, Games etc for any device (Single or Campaign)3: PRINT ADVERTISING
Newspaper, Magazine or other Publication Ads (Single or Campaign)4: BILLBOARDS
Large format (single item or campaign)5: POSTERS
Small format, indoor or outdoor, inc. digital/interactive posters (single item or campaign)6: AMBIENT & EXPERIENTIAL
Non-traditional media such as street furniture, waste bins, stair ads, shopping trolleys, taxi sides, truck sides, events, stunt marketing, etc (Single item or campaign)7: INTEGRATED
Any campaign that combines work from at least 3 competitions. (i.e. TV/ Billboard/Digital)8: RADIO
Radio advertising (single item or campaign/series)
01 APPAREL inc. Accessories, Sportswear, Footwear, Handbags etc.
02 AUTOMOTIVE inc. all associated products
03 ALCOHOLIC DRINKS
04 NON-ALCOHOLIC DRINKS
05 B2B all business services and related products
06 CONFECTIONERY & SNACKS
07 CORPORATE IMAGE non-product based promotion, event sponsorship
08 COSMETICS & TOILETRIES
09 ECOMMERCE inc search engines and online retail
10 ELECTRONIC EQUIPMENT inc personal computers, music systems, TVs, cell/mobile phones, gaming consoles, cameras, printers, scanners, home automation (Alexa), home cinema etc
11 ENTERTAINMENT inc TV shows, Movies, Theatres, Books, Sports, Festivals.
12 FINANCIAL banking, insurance, pensions, investments, credit cards, advisors
13 FOOD excluding food retail
14 HEALTHCARE medical products (non-prescription and prescription), hospitals, clinics, nursing homes etc
15 HOME indoor and outdoor furnishings, beds & linens, flooring, appliances, kitchens and kitchen equipment, bath & shower etc
16 HOUSEHOLD inc paints, detergents, cleaning products, batteries, light bulbs etc
17 LUXURY high value fashion, watches, jewellery, sunglasses, leather goods etc
18 MEDIA TV channels/platforms, radio stations, newspapers, magazines, online media channels
19 PET foods & accessories
20 PUBLIC & SOCIAL charities, NGOs, political, public health & safety, issue-based campaigns
21 RECREATIONAL hobbies, crafts, clubs, CDs, DVDs, toys, games
22 RETAIL inc. restaurants, gyms, travel agents and all retail outlets
23 SOCIAL MEDIA
24 TRAVEL inc. airlines, hotels, national tourist offices, cruises, travel agents, car rental etc
25 UTILITIES gas, electric and water companies, cell/mobile phone networks, fixed-line phone companies, cable services, satellite services
26 CAMPAIGN campaigns consist of 2-6 items
01 Single factual
02 Series factual
03 Single fiction
04 Series fiction
05 Performance by a presenter
06 Sound design
10: BRANDED ENTERTAINMENT
Film/video, TV, radio, AR, VR, Podcasts or Other entertainment made with intent to support a brand’s marketing strategy.
01 Branded film/video/tv (fiction)
02 Branded film/video/tv (factual)
03 Single Podcast (branded content)
04 Series Podcast (branded content)
05 Virtual Reality
06 Augmented Reality
Any marketing item created with intent to produce a ‘direct response’ from consumers. Can be any media. Video cases studies explaining results will be accepted.
01 Consumer product
02 Consumer service
03 Business product
04 Business service
05 Public service (NGOs, Charities, Government etc)
Identity, packaging, publications, brochures, websites, micro-sites, digital installations.
01 Corporate/Brand Identity
03 Annual Report
08 Digital Installation
Social media campaigns, initiatives, influencers etc.
01 Best use of Instagram
02 Best use of Pinterest
03 Best use of Twitter
04 Best use of Facebook
05 Best use of YouTube
06 Social Campaign (integrated use of 2 or more of above)
07 Influencer Campaigns
08 Best Global Issue Campaign
09 Most innovative use of Social Media
10 Best use of Real Time Advertising
11 Best use of Short-Form Video or Ephemeral Content (Snapchat, Instagram Stories etc)
01 Outstanding Art Direction (print)
02 Outstanding Copywriting (print)
03 Outstanding Typography (print)
04 Outstanding Art Direction (billboards/poster)
05 Outstanding Copywriting (billboards/poster)
06 Outstanding Typography (billboards/poster)
07 Outstanding Art Direction (design)
08 Outstanding Typography (design)
09 Outstanding Photography (any media)
10 Outstanding Cinematography
11 Outstanding Scriptwriting (film/video)
12 Outstanding Direction (film/video)
13 Outstanding Sound Design (film/video)
14 Outstanding Special Effects (film/video)
15 Outstanding Animation (film/video)
16 Outstanding Direction (radio/podcasts)
17 Outstanding Scriptwriting (radio/podcasts)
18 Music (original & licensed)
19 Humour (any media)
20 Craft Campaign (any media)
15: CREATIVE TECHNOLOGY
These awards look for creativity and innovation applied to established technology. From a ride-booking app to a one-click shopping experience, from a disruptive real estate website to the refined UX of a boutique brand, and more.
01 Breakthrough new app.
02 Outstanding online Shopping experience
03 Disruptor of the Year (website)
04 UX journey of the Year
05 Brand Transformaton of the Year
06 Creative use of Data
07 ‘Wish we’d thought of that’ Award
16: THE FUTURE
This is an open category for outstanding and innovative work demonstrating the potential direction of tech as a creative tool in marketing. We expect entries featuring Virtual Reality, Augmented Reality, Automated Intelligence and other technologies we haven’t even dreamed of.
Show us what the creative world’s going to look like….