It is over 80 years since tennis legend Rene Lacoste created the polo shirt, and in this beautifully executed short film BETC, Paris shows us why this now ubiquitous garment is as ‘Timeless’ as ever.
The Cresta judges were clearly happy to travel through time with Lacoste. They awarded it three awards for cinema, direction and cinematography.
Using the well-worn technique of time jumps, a single train journey shows a love struck couple through the decades. From a meeting of eyes across a 1930s station platform to pushing through groups of 1940s nurses and soldiers, from chases along glamorous 1950’s carriages right up to the present day when the couple finally get to kiss, the whole film exudes a lavish - gratuitous even - nostalgia.
You simply can’t help being pulled along by the sheer vitality and romanticism of this Seb Edwards directed film.