Agency of the Year goes to….

AMVBBDO dominated the top of the 2025 results with an unprecedented haul of four Grand Prix. 
With that and many other awards, the tally was irresistible. Once again the Agency of the Year title had to head back to the London-based agency.

Leading the charge was the campaign for Essity/Libresse, which over a decade has delivered a radical trendsetting body of work that celebrates and explores issues while doing so emotionally, humorously, with immaculate and original craft. 

While there’s a powerful brand-positioning and product relevance, the campaign has a vision that is so much more. It did not only win three Grand Prix for its latest iteration in the Never Just A Period film but it also took a further Grand Prix in the Long Term Creativity category. 

Chief Creative Officers Nicholas Hulley and Nadja Lossgott said: "We are thrilled that AMV BBDO is Agency of the Year. We are always proud to put campaigns into the world that entertain and make people feel deeply understood."