7: BRAND CONTENT (BRANDED GAME)

The Every Home in Minecraft - o2 my Home - Telefónica Germany / o2 Deutschland JPG
The Every Home in Minecraft - o2 my Home - Telefónica Germany / o2 Deutschland MP4 1m:48s

The Every Home in Minecraft - Telefónica Germany / o2 Deutschland
o2 my Home

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The Every Home in Minecraft - Telefónica Germany / o2 Deutschland - o2 my Home

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Title of Entry: The Every Home in Minecraft
Brand: Telefónica Germany / o2 Deutschland
Product/Service: o2 my Home
Client: Telefónica Germany / o2 Deutschland
Entrant Company: SERVICEPLAN GERMANY
Creative Team: Global Chief Creative Officer, SERVICEPLAN GROUP: Alex Schill
Managing Creative Partner, SERVICEPLAN GERMANY: Leif Johannsen
Managing Creative Partner, SERVICEPLAN GERMANY: Patrick Matthiensen
Creative Director Copy, SERVICEPLAN GERMANY: Daniel Steller
Creative Director Art, SERVICEPLAN GERMANY: Pavel Bondarenko
Senior Copywriter, SERVICEPLAN GERMANY: Philipp-Morten Gohla
Copywriter, SERVICEPLAN GERMANY: Philip Ziegler
Art Director, SERVICEPLAN GERMANY: Felix Ebell
Senior Art Director, SERVICEPLAN GERMANY: Lukas Bruhn
Managing Partner, SERVICEPLAN GERMANY: Lars Holling
Account Director, SERVICEPLAN GERMANY: Sabrina Schwartz
Junior Account Manager, SERVICEPLAN GERMANY: Johanna Pitz
General Manager, SERVICEPLAN GERMANY: Niat Asfaw Graça
Social & Content Director, SERVICEPLAN GERMANY: Charles Bahr
Senior Concepter, SERVICEPLAN GERMANY: Sebastian Tomaszewski
Other Credits: Chief Consumer Officer (CCO), Telefónica Germany / o2 Deutschland: Wolfgang Metze
Director Brand & Marketing Communications, Telefónica Germany / o2 Deutschland: Michael Falkensteiner
Principal Marketing Communications Inlife & Digital Transformation, Telefónica Germany / o2 Deutschland: Florian Jedlitschka
Principal End-to-End Communications, Telefónica Germany / o2 Deutschland: Nikolaus Lemli
Senior Digital Content & Social Media Manager, Telefónica Germany / o2 Deutschland: Nadine Zich
Junior Social Media Manager, Telefónica Germany / o2 Deutschland: Lena Lötzer
Head of Media, Sponsoring & Brand Data Analytics, Telefónica Germany / o2 Deutschland: Hans Jordan

Senior Projektmanager, Intermate Media: Elisa Schrader
Projektmanager, Intermate Media: Finja Grieme
Projektmanager, Intermate Media: Tim Hummel

Partnermanager DACH / Projekt Leitung Nitrado, Nitrado.net: Michael Sonnemann
Community Manager Nitrado.net / Projekt Ablauf Leitung, Nitrado.net: Maximilian Hamstengel
Leiter Event Entwicklung Minecraft, Nitrado.net: Erik Zimmermann,
Event Entwicklung Minecraft, Nitrado.net: Lukas Herz
Event Entwicklung Minecraft, Nitrado.net: Alexander Mander

Head of New Business, flow:fwd: Pia Gätjens
Artist & Project Manager, flow:fwd: Simon Konrad
Working student, flow:fwd: Lasse Schmitt
Artist & Project Manager, flow:fwd: Phil Kirchner

Group Head Omnichannel Consulting, Havas Media Germany: Freya Strohmeier,
Omnichannel Consultant, Havas Media Germany: Marina Größl
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