4: AMBIENT & EXPERIENTIAL (AMBIENT)

Don't sleep on it - Breast Cancer Awareness cushion - IKEA JPG
Don't sleep on it - Breast Cancer Awareness cushion - IKEA MP4 1m:53s

Don't sleep on it - IKEA
Breast Cancer Awareness cushion

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Don't sleep on it - IKEA - Breast Cancer Awareness cushion

Shortlist

Title of Entry: Don't sleep on it
Brand: IKEA
Product/Service: Breast Cancer Awareness cushion
Client: IKEA
Entrant Company: Leo Burnett, Riyadh
Creative Team: Chief Creative Officer: Mohammed Bahmishan
Executive Creative Director: Mohammed Sehly
Creative Director: Mohammed Sehly
Senior Art Director : Farah AbuChacra
Account Manager: Imad Jurdi
Account Director: Makram Khatib
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