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Give More Than a Gift - Etsy
Etsy
Shortlist
| Title of Entry: | Give More Than a Gift |
|---|---|
| Brand: | Etsy |
| Product/Service: | Etsy |
| Client: | Etsy |
| Entrant Company: | 72andSunny |
| Creative Team: | CLIENT Client: Etsy Chief Executive Officer: Josh Silverman Chief Marketing Officer: Ryan Scott Chief Product Officer: Kruti Patel Goyal Director, Global Marketing Operations: Erika Bryant VP, Brand: Andrew Sinkov Creative Director: Haelim Paek Art Director: Alex Drozda Sr. Manager, Marketing Operations: Francesca Zaccone Video & TV Content Lead: Jacqueline Tsui Video & TV Content Lead: Jean Edelstein Head of Global Consumer Communications: Becky Auslander AGENCY Chief Creative Officer: Carlo Cavallone President: Brett Edgar Creative Director: Alyssa Georg Writer: Augustus Sung Writer: Andy Preston Art Director: Melisa Chamorro Art Director: Søren Birk Design Director: Robyn Makinson Strategy Director: Justine Basil Group Strategy Director: Michael Osbourn Jr. Strategist: Jaylin Paschal Group Brand Director: Caroline Grayson Sr. Brand Manager: Molly Lynch Brand Coordinator: Kayden King Director of Production: Lora Schulson Group Production Director: Ryan Chong Sr. Film Producer: Katie Schad Sr. Art Producer: Riely Clough Production Coordinator: Jack Martin FILM PRODUCTION Film Production Company: MJZ Executive Producer: Eriks Krumins Director: Will Hoffman Director: Julius Metoyer EDITORIAL Editorial Company: Whitehouse Editorial Executive Producer: Caitlin Grady Producer: Ryan Smith Editor: Matt Wood Editor: Lizzy Graham MUSIC Music Company: Wolfsrudel Music Composer: Alexander Wolf David AUDIO MIXING Audio Company: Heard City Executive Producer: Sasha Awn Mixer/Sound Designer: Phil Loeb VFX/FINISHING VFX Company: Framestore Executive Producer: Heino Henning COLOR Color Company: Company3 Artist: Sofie Borup |
| Entry Notes: | Etsy is a global online marketplace, where 5.2 million people come together to make, sell, buy, and collect unique items. And this holiday season—after nearly 2 years of unease and unknowns taking a collective toll on us all, being separated from family and friends—Etsy set its intention on making people feel seen while telling intimate, authentic, and human stories that often go untold. We wanted to show people that the best gifts to give this season are the one-of-a-kind, personalized gifts that say more, do more, and serve a greater purpose than the item itself. “Give More Than a Gift” tells four emotional stories about how a gift from Etsy can transcend the gift and mean so much more at a time when we need it most. Each film spotlights a relationship, expected and unexpected, that makes an impact on our lives—from highlighting immigrant families intentionally preserving and connecting younger generations with their culture in “The Recipe”, to bringing inclusion and representation to the forefront of familiar holiday symbols in “Our Santa”, to forging unlikely friendships through acts of empathy and kindness in “The Bus Stop”, and how a neighborly kindness can encourage someone content in being alone to join in on a longstanding ritual, in “The Tradition”, each film showcases the powerful way a gift can say something significant. |
