4: AMBIENT & EXPERIENTIAL (Ambient)

The One and Only Bic Mac of Taiwan - Big Mac - McDonald's JPEG
The One and Only Bic Mac of Taiwan - Big Mac - McDonald's MOV 2m:00s

The One and Only Bic Mac of Taiwan - McDonald's
Big Mac

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The One and Only Bic Mac of Taiwan - McDonald's - Big Mac

Shortlist

Title of Entry: The One and Only Bic Mac of Taiwan
Brand: McDonald's
Product/Service: Big Mac
Client: McDonald’s Taiwan
Entrant Company: Leo Burnett Taipei
Creative Team: ECD: Jin Yang
CD: Willy Chang
Copy Writer: Chiahan Chen
Art Director: Nana Tsai
Art Director: Andrew Wang
Other Credits: Chief Strategy Officer: Leslie Chang
Strategic Planning Manager: Peter Lu
Strategic Planner: Emilie Chen
Account Director: Peter Lin
Account Director: Yihsien Chen
Account Manager: PJ Lin
Production: RAW Cinema
Artist Studio: Urban Art Studio
Artist Studio: Hozen Plan
Media Agency: Starcom
Media Agency: OMD
PR Agency: MSLGROUP

Sector: 01: CONSUMER PRODUCT OR SERVICE