4: AMBIENT & EXPERIENTIAL (Ambient)


The One and Only Bic Mac of Taiwan - McDonald's
Big Mac

Shortlist
Title of Entry: | The One and Only Bic Mac of Taiwan |
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Brand: | McDonald's |
Product/Service: | Big Mac |
Client: | McDonald’s Taiwan |
Entrant Company: | Leo Burnett Taipei |
Creative Team: | ECD: Jin Yang CD: Willy Chang Copy Writer: Chiahan Chen Art Director: Nana Tsai Art Director: Andrew Wang |
Other Credits: | Chief Strategy Officer: Leslie Chang Strategic Planning Manager: Peter Lu Strategic Planner: Emilie Chen Account Director: Peter Lin Account Director: Yihsien Chen Account Manager: PJ Lin Production: RAW Cinema Artist Studio: Urban Art Studio Artist Studio: Hozen Plan Media Agency: Starcom Media Agency: OMD PR Agency: MSLGROUP |
Sector: | 01: CONSUMER PRODUCT OR SERVICE |