19: BRAND PURPOSE (BRAND PURPOSE)

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Crayola Colors of the World - Crayola (Hallmark)
Crayola Crayons

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Crayola Colors of the World - Crayola (Hallmark) - Crayola Crayons

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Title of Entry: Crayola Colors of the World
Brand: Crayola (Hallmark)
Product/Service: Crayola Crayons
Client: Crayola (Hallmark)
Entrant Company: dentsumcgarrybowen
Creative Team: Agency: dentsumcgarrybowen

President, Ida Rezvani
Global Chief Integration Officer, Philip Gaughran
Chief Creative Officer, Matt Ian
Executive Creative Director, Craig Cimmino
Group Managing Director, Andre Galan
Group Strategy Director, Grant Flannery
Group Creative Director, Art, Jules Evenson
Group Creative Director, Copy, Michael Greenberg
Account Supervisor, James McCawley
Account Executive, Valen Sparks
Senior Strategist, Mallory Jones
Producer, Lauren Lampasi
Business Manager, Maria Gagliardi
Music Producer, Stephen Stallings
Other Credits: Crayola, Manager Brand Equity & Activation, Mimi Dixon
Crayola, Senior Vice President Brand Marketing and Digital Strategy, Josh Kroo
Subvoyant, Director, Jason Cacioppo
Subvoyant, Producer, Adam Dugas
Golin, Chairman, Ellen Ryan Mardiks
Golin, Chief Inclusion & Diversity Officer, CMG, Margenett Moore-Roberts
Golin, Account Management, Laura Russo, Executive Director
Golin, Account Strategy, Danielle Bickelmann, Executive Director
Golin, Communications, Mattie Sullivan, Director
Golin, Media, Chevonne Nash, Director
Golin, Influencer and DEI Strategy Lead, Mariam Shahab, Director
Golin, Senior Manager, Media, Jaclyn Giuliano
Golin, Senior Manager, Media, Emma Maliszewski
Golin, Senior Associate, Media, Sam Lassen
Sector: N/A