5: SOCIAL (Social Campaign (integrated use of 2 or more of above))
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Eurythenes plasticus - WWF Germany
A new species
Silver
| Title of Entry: | Eurythenes plasticus |
|---|---|
| Brand: | WWF Germany |
| Product/Service: | A new species |
| Client: | WWF Germany |
| Entrant Company: | BBDO Group Germany GmbH |
| Creative Team: | Chief Creative Officer: Till Diestel Creative Managing Director: Kristoffer Heilemann Executive Creative Director/Script: Andy Wyeth Art Director: Bernd Rose Art Director: Marco Serra Art Director: Rosario Brancato Copywriter: Christian Korntheuer Copywriter: Marcos Alves Creative Technologist: Martin Boeing-Messing |
| Entry Notes: | For cat. 5 / Social / Social Campaign / Public Interest or Charity |
| Other Credits: | Client: Hanna Eberhard Client: Theresa Reis Planning Director: Benjamin Pleissner Strategic Planner: Kyle Duckitt Production Director/Producer: Kat Wyeth Production Company: Sehsucht GmbH Creative Support: Hans-Christoph Schultheiss (Sehsucht GmbH) Producer: Stephanie Huelsmann (Sehsucht GmbH) Chief Production Officer: Steffen Gentis Post-Production Company: CraftWork – a brand of ad agencyservices GmbH Music/Sound Design/Composer: Alex Komlew Audio Production House: Studio Funk GmbH & Co. KG Sound Engineer: Arne Schultze Director: Hans-Christoph Schultheiss Director Of Photography: Niklas Lemburg, Alexander Link Editor: Juhn Kim Animation: Juan Pablo Brockhaus, Lucas Wendler (Sehsucht GmbH) Retoucher: pretty on point Scientist/Voice Over: Dr. Alan Jamieson (Newcastle University) Scientist: Johanna Weston (Newcastle University) Media Agency: Hearts & Science Germany GmbH Media Agency: OMG FUSE Influencer Agency: Intermate Media GmbH Social Media: Facebook Germany GmbH PR Agency: Wildstyle Network GmbH |
| Sector: | 03: PUBLIC INTEREST OR CHARITY |
| Notes: | Germans are some of the best sorters of rubbish in the world, but well under 30% of our plastic is recycled. Rather than dealing with our own trash, Germany is the third biggest exporter of plastic waste (behind the USA and Japan) to countries in South East Asia. The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic. When you find a new species you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found inside its body - Eurythenes plasticus. This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University. The campaign launched on 05.03.20 with the official publication of the Scientific Manuscript, creating history and making Eurythenes plasticus officially part of our planet’s taxonomic record. Within hours, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Following the publication of the new species, we rolled out an actionable approach across Facebook and Instagram by creating an interactive deep-dive journey using the “Pitch, Play, Plunge” framework. We made interactive and educational ads and organic activations all driving the user to the main campaign objective - sign the petition. |
