Eurythenes plasticus - WWF Germany
A new species

Silver

Title of Entry:	Eurythenes plasticus
Brand:	WWF Germany
Product/Service:	A new species
Client:	WWF Germany
Entrant Company:	BBDO Group Germany GmbH
Creative Team:	Chief Creative Officer: Till Diestel Creative Managing Director: Kristoffer Heilemann Executive Creative Director/Script: Andy Wyeth Art Director: Bernd Rose Art Director: Marco Serra Art Director: Rosario Brancato Copywriter: Christian Korntheuer Copywriter: Marcos Alves Creative Technologist: Martin Boeing-Messing
Entry Notes:	For cat. 4 / Ambient & Experiential / Experiential /Public Interest or Charity
Other Credits:	Client: Hanna Eberhard Client: Theresa Reis Planning Director: Benjamin Pleissner Strategic Planner: Kyle Duckitt Production Director/Producer: Kat Wyeth Production Company: Sehsucht GmbH Creative Support: Hans-Christoph Schultheiss (Sehsucht GmbH) Producer: Stephanie Huelsmann (Sehsucht GmbH) Chief Production Officer: Steffen Gentis Post-Production Company: CraftWork – a brand of ad agencyservices GmbH Music/Sound Design/Composer: Alex Komlew Audio Production House: Studio Funk GmbH & Co. KG Sound Engineer: Arne Schultze Director: Hans-Christoph Schultheiss Director Of Photography: Niklas Lemburg, Alexander Link Editor: Juhn Kim Animation: Juan Pablo Brockhaus, Lucas Wendler (Sehsucht GmbH) Retoucher: pretty on point Scientist/Voice Over: Dr. Alan Jamieson (Newcastle University) Scientist: Johanna Weston (Newcastle University) Media Agency: Hearts & Science Germany GmbH Media Agency: OMG FUSE Influencer Agency: Intermate Media GmbH Social Media: Facebook Germany GmbH PR Agency: Wildstyle Network GmbH
Sector:	03: PUBLIC INTEREST OR CHARITY
Notes:	Germans are some of the best sorters of rubbish in the world, but well under 30% of our plastic is recycled. Rather than dealing with our own trash, Germany is the third biggest exporter of plastic waste (behind the USA and Japan) to countries in South East Asia. The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic. When you find a new species you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found inside its body - Eurythenes plasticus. This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University. We launched the campaign on the 5th of March by making Eurythenes plasticus officially part of our planet's taxonomic record. Within hours of the publication, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Following the publication of the new species, we launched partnerships with museums in Germany and also Internationally – including the Smithsonian – to permanently display Eurythenes plasticus in their exhibitions. In addition to background information on the new species, we also educated people about the plastic problem in the world's oceans and motivated them to sign a petition asking for a global UN agreement to put an end to marine plastic pollution.