16: FILM CRAFT (OUTSTANDING SOUND DESIGN)

#ENDviolence JPG
#ENDviolence MP4 2m:00s

#ENDviolence "More Than A Mark" - UNICEF Deutschland
Child Rights

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Title of Entry: #ENDviolence "More Than A Mark"
Brand: UNICEF Deutschland
Product/Service: Child Rights
Client: UNICEF Deutschland
Entrant Company: BBDO Group Germany GmbH
Creative Team: Chief Creative Officer: Till Diestel
Creative Managing Director: Kristoffer Heilemann
Executive Creative Director: Michael Plueckhahn
Creative Director: Veikko Hille
Art Director: Tatjana Genin
Art Director: Julia Kinast
Copywriter: Christian Korntheuer
Copywriter: Matthaeus Kania
Entry Notes: For cat. 16 / Film Craft / Outstanding Sound Design
Other Credits: Client: Kerstin Buecker
Client Service Director: Marei Wilke
Account Director: Maren Jennen
Strategic Planning: Michelle Grossheim
Chief Production Officer: Steffen Gentis
Producer: Carolin Hochstrate
Production Company: BWGTBLD GmbH
Executive Producer: Philipp Ramhofer (BWGTBLD GmbH)
Producer: Anna Bauer (BWGTBLD GmbH)
Post Producer: Victor Del Castillo (BWGTBLD GmbH)
Service Production: LFR Productions Inc.
Producer Service Production: Luigi F. Rossi
Producer Service Production: Josh Sondock
Post-Production Company: Exile
Post Producer: Viet-An Nguyen
Post-Production Company: CraftWork - a brand of ad agencyservices GmbH
Music: Gustav Karlstroem
Sound Design & Mix: Philip Nicolai Flindt (ballad)
Sound Design & Mix: Adrian Aurelius (ballad)
Director: Jared Knecht c/o BWGTBLD
Director Of Photography: Dustin Lane
Editor: Robert Lopuski
VFX: bEPIC GmbH
SFX: ballad
Color Grading: Mike Howell
Stylist: Abby Oliver
Setting: Madison Hatch
Setting: Steven Killian
Setting: Tony Mitchell
Voice-Over Artist: Mia Staub
Media Agency: OMD Germany GmbH
Sector: N/A
Notes: Especially in times of Corona domestic violence is a severe problem. Children in particular are defenselessly exposed to the threat. Violence against them already starts with not meeting basic childhood needs such as respect, security, physical integrity and emotional and social support. In this UNICEF awareness campaign we tell the stories of three children who experience different forms of violence. Not showing the abuse but the aftermath. We make visible, what is mostly invisible: the effect violence has on the inner soul of children. We show that by marks, gradually appearing on their skin. Coming from inside through their veins and finally building words: Nichtsnutz (good-for-nothing), Prügelknabe (whipping boy) and Idiot.

Each of the three words on the children’s skin refers to a different form of violence against children. "Idiot" describes psychological violence in the form of humiliation through words. "Good-for-nothing" refers to neglect and failure to meet a child's basic physical and emotional needs. "Whipping boy" refers to physical violence against children such as beating or scalding. The marks are like stigmata. The children try to remove them. But it is in vain. Finally, we show one of the children, who is now grown up. Still with her mark.

The film ends with the supered message: Violence leaves more than a mark.
And the hashtag #ENDviolence.

About the Sound Design:
The sound design mirrors the rift between security and the experience of violence. On the one hand we have abstract sounds, that resemble field recordings. They create a feeling of emptiness, threat and imprisonment. These are the sounds that are imprinted in children's minds and are inseparably linked to the experiences of violence. On the other hand there is a delicate, impressionist piano theme that represents the longing for harmony and the feeling of security. Brought together they create a dreamlike (Or should we say “nightmarish”?) atmosphere.