16: FILM CRAFT (OUTSTANDING ANIMATION)

It Comes Naturally - Shea Moisture - Shea Moisture JPG
It Comes Naturally - Shea Moisture - Shea Moisture MP4 45s

It Comes Naturally - Shea Moisture
Shea Moisture

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It Comes Naturally - Shea Moisture - Shea Moisture

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Title of Entry: It Comes Naturally
Brand: Shea Moisture
Product/Service: Shea Moisture
Client: Shea Moisture
Entrant Company: BBDO New York
Creative Team: SheaMoisture It Comes Naturally Campaign Credits
Co-Creative Agencies: JOY Collective, BBDO NY

Co-Creative Agency: JOY Collective
Chief Executive Officer: Kelli Richardson Lawson
President & COO: Orlena Nwokah Blanchard
Creative Director: Melanie Moore
Executive Producer: Caralene Robinson
SVP, Strategy & Client Services: Camille Blanchard
VP of Marketing: Ashley Grayson
VP, Operations & Business Affairs: Jane Quilter
Marketing Coordinator: Maya Hall
Copywriter: Bryna Jean-Marie
Digital Developer: Henry Jones
UX Strategy & Design: Rachel Harris-Evans
Marketing Coordinator: Lizzy Cadle
Graphic Designer: Jessica Taveras

Co-Creative Agency: BBDO NY
Worldwide Chief Creative Officer: David Lubars
Executive Creative Director: Daniela Vojta
Executive Creative Director: Susan Young
Copywriter: Oyinda Oluwa
Designer: Melanie Coyne
Designer: Amy Cruz
Executive Producer: Melissa Tifrere
Production Manager: Tatiana Lanier
Senior Business Affairs Manager: Heather Weissman

SVP, Senior Director: Khari Mpagazehe
Account Manager: Valentina Hernández-Alizo
SVP, Project Management Director: Stella Warkman

Planning Director: Kristin Tolbert
Junior Planner: Kamillah Collins
Design Strategist: Naja Bomani



Art: In order of first appearance throughout the spot

Bisa Butler
Reyna Noriega
Linda Mawala
Rachelle Baker
Alexis Eke
Monica Ahanonu



Animation Co: BUCK

Executive Creative Director: Orion Tait
Group Creative Director: Thomas Schmid
Art Director: Debora Cruchon

Executive Producer: Joe Nash
Head of Production: Kitty Dillard
Producer: Jess Pierik

Storyboard: Debora Cruchon, Thea Glad, Mercy Lomelin
Design: Debora Cruchon

Senior 3D Lead: John Karian
Lighting/Composite Lead: Chris Ribar

3D Modeling: Filipe Machado, Bryan Eck
Rigging: Ernesto Ruiz Velasco
Look Development/Lighting: Chris Ribar, Ylli Orana, Shane O’Hara, Joy Tien, John Karian,
3D Animation: John Karian, Kevin Nguyen, Anton Tokar

Senior Animation Lead: Mercy Lomelin
2D Animation: Vero Gomez, Mercy Lomelin
Cel Animation: Lizzi Akana, Pilar Garcia-Fernandezsesma, Thea Glad, Mercy Lomelin
Animation Intern: Delainey Cummins, Nicole Pappas

Music Co: Big Sync Music

Music Title: SheaMoisture “It Comes Naturally”
Composer: Crystal Caines
Music Supervisor: Alex Menck
Music Coordinator: Breanna McFarlane

Audio Co: Sonic Union

Voice over Artist: Mia Bankston
Mix Engineer: David Papa
Studio Director: Justine Cortale
Sector: N/A