22: THE 'WISH WE’D THOUGHT OF THAT' AWARD (THE 'WISH WE’D THOUGHT OF THAT' AWARD)
JPG
MP4
1m:58s
Dogs on Zoom - Pedigree
Pedigree
Shortlist
| Title of Entry: | Dogs on Zoom |
|---|---|
| Brand: | Pedigree |
| Product/Service: | Pedigree |
| Client: | Pedigree |
| Entrant Company: | BBDO New York |
| Creative Team: | Creative Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer New York: Greg Hahn Execuitve Creative Director: Peter Kain Execuitve Creative Director: Gianfranco Arena Creative Director: Damjan Pita Creative Director: Jim Connolly Art Director: Bhanu Arbuaratna EVP, Director of Integrated Production: David Rolfe Exec Producer: Amy Wertheimer Producer: Caroline Deason Interactive Executive Producer: Katie Young Interactive Producer: Chava Quinn Snr Account Director: Sally Nathans Account Director: Elizabeth Maini Account Manager: Isabel Pluck Account Executive: Chelsea Berk Group Planning Director: Annemarie Norris Planning Director: Karin Santiago Comms Planning Director: Brian Brydon Planner: Jaime Chou Production Company: BBDO Studios Director: Brody Bernheisel Executive Producer: André Rowe Jr Studio Producer: Luke Butler Studio Producer: Jonathan Hsu Production Coordinator: Emiko Alexejew Editorial Company: BBDO Studios Editor: Brad Go Media Agency: MediaCom PR Agency: WeberShandwick, Barefoot Proximity |
| Sector: | N/A |
| Notes: | “Dogs on Zoom” was a virtual adoption program that allowed people to meet and adopt dogs from the safety of their homes. Pedigree transformed the video meeting platform, Zoom, into an adoption platform by hosting a series of virtual adoption events with 9 dog shelters across the US. People could view the shelter’s available dogs in the Zoom meeting and ask live questions or request an adoption form via the chat feature. By letting people meet the dogs directly on Zoom, we recreated the rewarding experience of visiting a dog shelter virtually and got around the lockdown restrictions of in person adoption. The Zoom meetings were also streamed on Facebook Live on Pedigree’s Facebook page to reach a wider audience. Dogs on Zoom was an innovative solution that exposed shelter dogs to a large audience of dog lovers – much more than the usual foot traffic a shelter would see pre-Covid. |
