The Dissolving Bottle - The Dissolving Bottle
The Dissolving Bottle

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Title of Entry:	The Dissolving Bottle
Brand:	The Dissolving Bottle
Product/Service:	The Dissolving Bottle
Client:	The Naturale Market
Entrant Company:	BBDO Guerrero
Creative Team:	Creative Chairman: David Guerrero Executive Creative Director: Federico Fanti Creative Director: Rachel Yulo Associate Creative Director: Choi Co Copywriter: David Guerrero Copywriter: Rachel Yulo Art Director: Federico Fanti Art Director: Choi Co Account Manager: Meda Cruz Project Manager: Ioni Ofrasio Creative Services Director: Al Salvador Final Artist: Vilma Magsino Executive Director, Transformation: Roshan Nandwani Creative Technologist: Ernest Pascual Junior Developer: Louise Jacinto Head of Integrated Production, Flare Manila: David Wright Business Director, Flare Manila: Dianne Sibal Executive Producer, Flare Manila: Denise Galoyo Associate Producer, Flare Manila: Lex Nocheseda Director, Flare Manila: Carl Graham Director of Photography, Flare Manila: Sarah Arrogante Production Designer, Flare Manila: Sarah Arrogante Animator, Flare Manila: Carl Graham Editor, Flare Manila: Carl Graham
Sector:	N/A
Notes:	We redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a Dissolving Font to push education on sustainability. We partnered with an FDA-approved supplier to produce shampoos with our molds. Products were sent out to hotels and influencers around the country for small-batch testing. Since the launch, we’ve had around 50 exciting inquiries from brands around the world who would like to make The Dissolving Bottle available in their community.