15: DESIGN (PACKAGING)

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The Dissolving Bottle

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Title of Entry: The Dissolving Bottle
Brand: The Dissolving Bottle
Product/Service: The Dissolving Bottle
Client: The Naturale Market
Entrant Company: BBDO Guerrero
Creative Team: Creative Chairman: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Rachel Yulo
Associate Creative Director: Choi Co
Copywriter: David Guerrero
Copywriter: Rachel Yulo
Art Director: Federico Fanti
Art Director: Choi Co
Account Manager: Meda Cruz
Project Manager: Ioni Ofrasio
Creative Services Director: Al Salvador
Final Artist: Vilma Magsino
Executive Director, Transformation: Roshan Nandwani
Creative Technologist: Ernest Pascual
Junior Developer: Louise Jacinto
Head of Integrated Production, Flare Manila: David Wright
Business Director, Flare Manila: Dianne Sibal
Executive Producer, Flare Manila: Denise Galoyo
Associate Producer, Flare Manila: Lex Nocheseda
Director, Flare Manila: Carl Graham
Director of Photography, Flare Manila: Sarah Arrogante
Production Designer, Flare Manila: Sarah Arrogante
Animator, Flare Manila: Carl Graham
Editor, Flare Manila: Carl Graham
Sector: N/A
Notes: We redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a Dissolving Font to push education on sustainability. We partnered with an FDA-approved supplier to produce shampoos with our molds. Products were sent out to hotels and influencers around the country for small-batch testing. Since the launch, we’ve had around 50 exciting inquiries from brands around the world who would like to make The Dissolving Bottle available in their community.