23: THE #OMG AWARD (THE #OMG AWARD)
JPG
MP4
2m:56s
Hit of 1973 - Zlatý Bažant
beer
Shortlist
| Title of Entry: | Hit of 1973 |
|---|---|
| Brand: | Zlatý Bažant |
| Product/Service: | beer |
| Client: | Zlatý Bažant, Heineken slovakia |
| Entrant Company: | Heineken Slovakia |
| Creative Team: | Agency: MADE BY VACULIK Creative director: Peter Ižo Copywriter: Milan Bielik Art director: Michal Nagy Account director: Ada Šimšíková Strategy director: Adam Horecký Digital strategy planner: Marek Krištof Digital art director: Martin Schurdák Digital copywriter: Timea Juríčková Social media specialist: Mário Lapoš |
| Other Credits: | Production: Hitchhiker Films Director: Roman Valent DOP: Tomáš Juríček Editor: Marek Kráľovský Production manager: Ivan Hulík, Pavol Kopček, Ján Balážik Postproduction: Ekran - Peter Košťál Sound postproduction: Studio K2 Music: Boney M, Fatmusic - Viktor Hazard Choreography: Laco Cmorej Client: Heineken Slovensko: Ronald Lupták, Marcel Malý, Peter Tureček, Matej Hargaš |
| Sector: | N/A |
| Notes: | Zlatý Bažant is the most popular beer of the Heineken company in Slovakia. Especially its retro edition beer brewed according to the original recipe from 1973. Our task was to prepare the communication, while the brief said clearly: make an advertisement that fits the beer from 1973, but avoid socialism and negative connotations for the people of Eastern Europe. What was typical entertainment of the 70's in Eastern Europe? Local remakes of world hits from behind the Iron Curtain! We used this insight to build our communication and created a remake like from 1973. During the creative process we used all the typical means of TV entertainment of the 70's: styling, costumes, 4:3 format, old cameras, special effects, zoom, cuts on bored cameramen and rigid viewers, the accompanying band… The hit from 1973 became a huge hit on the internet and a top video on Slovak youtube, for which it also won the Grand Prix at the Youtube Works Awards. |
