#ENDviolence "More Than A Mark" - UNICEF Deutschland
Child Rights

Shortlist

Title of Entry:	#ENDviolence "More Than A Mark"
Brand:	UNICEF Deutschland
Product/Service:	Child Rights
Client:	UNICEF Deutschland
Entrant Company:	BBDO Group Germany GmbH
Creative Team:	Chief Creative Officer: Till Diestel Creative Managing Director: Kristoffer Heilemann Executive Creative Director: Michael Plueckhahn Creative Director: Veikko Hille Art Director: Tatjana Genin Art Director: Julia Kinast Copywriter: Christian Korntheuer Copywriter: Matthaeus Kania
Entry Notes:	For cat. 16 / Film Craft / Outstanding Cinematography in a Commercial
Other Credits:	Client: Kerstin Buecker Client Service Director: Marei Wilke Account Director: Maren Jennen Strategic Planning: Michelle Grossheim Chief Production Officer: Steffen Gentis Producer: Carolin Hochstrate Production Company: BWGTBLD GmbH Executive Producer: Philipp Ramhofer (BWGTBLD GmbH) Producer: Anna Bauer (BWGTBLD GmbH) Post Producer: Victor Del Castillo (BWGTBLD GmbH) Service Production: LFR Productions Inc. Producer Service Production: Luigi F. Rossi Producer Service Production: Josh Sondock Post-Production Company: Exile Post Producer: Viet-An Nguyen Post-Production Company: CraftWork - a brand of ad agencyservices GmbH Music: Gustav Karlstroem Sound Design & Mix: Philip Nicolai Flindt (ballad) Sound Design & Mix: Adrian Aurelius (ballad) Director: Jared Knecht c/o BWGTBLD Director Of Photography: Dustin Lane Editor: Robert Lopuski VFX: bEPIC GmbH SFX: ballad Color Grading: Mike Howell Stylist: Abby Oliver Setting: Madison Hatch Setting: Steven Killian Setting: Tony Mitchell Voice-Over Artist: Mia Staub Media Agency: OMD Germany GmbH
Sector:	N/A
Notes:	Especially in times of Corona domestic violence is a severe problem. Children in particular are defenselessly exposed to the threat. Violence against them already starts with not meeting basic childhood needs such as respect, security, physical integrity and emotional and social support. In this UNICEF awareness campaign we tell the stories of three children who experience different forms of violence. Not showing the abuse but the aftermath. We make visible, what is mostly invisible: the effect violence has on the inner soul of children. We show that by marks, gradually appearing on their skin. Coming from inside through their veins and finally building words: Nichtsnutz (good-for-nothing), Prügelknabe (whipping boy) and Idiot. Each of the three words on the children’s skin refers to a different form of violence against children. "Idiot" describes psychological violence in the form of humiliation through words. "Good-for-nothing" refers to neglect and failure to meet a child's basic physical and emotional needs. "Whipping boy" refers to physical violence against children such as beating or scalding. The marks are like stigmata. The children try to remove them. But it is in vain. Finally, we show one of the children, who is now grown up. Still with her mark. The film ends with the supered message: Violence leaves more than a mark. And the hashtag #ENDviolence. About the Cinematography: The film was shot with 35 mm film material. The analogue warmth that is created this way could not have been achieved with digital film techniques. It creates a closeness to the images and the people, which immediately captures the viewer.