20: BRAND TRANSFORMATION (BRAND TRANSFORMATION)

Buy Back Friday - IKEA - IKEA JPG
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Buy Back Friday - IKEA
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Title of Entry: Buy Back Friday
Brand: IKEA
Product/Service: IKEA
Client: IKEA
Entrant Company: Edelman UK & Ireland
Creative Team: Ingka Group
Jessie Macneil-Brown: Campaign Unit Manager
Maria Binnelid: Campaign Unit Project Manager
Irina Banciu: Campaign Project Leader
Simon Henzell-Thomas: Director of Global Public Affairs & Advocacy
Olivia Ross-Wilson: Global Communication Manager
Pia Heidenmark Cook: Chief Sustainability Officer
Edelman UK
Chief Creative Officer: Stefan Ronge
Chief Creative Officer: Mattias Ronge
Chief Client Officer: Ruth Warder
Creative Director: Martin Jon Adolfsson
Art Director: Sabine Stromsky
Copywriter: Oscar Muller
Design Director: Steve Malkerty
Senior Director, Chris Wilcox
Associate Project Director: Claire Fraser
Executive Producer: Lucie Hackman
Senior Producer: Cara Hickson
Junior Project Manager: Stefania Basile
Other Companies and Contributors

Production Company: Riff Raff Films Ltd
Director: The Sacred Egg
Executive Producer: Matthew Fone
Producer: Jane Tredget
DOP: Daniel Landin
Production Designer: Monika Sajko
1st AD: Chris Kelly
Production Manager: Stuart Butterworth
Editor: Ben Campbell
Edit House The Quarry
Service Company: Papaya Films
Service Producer: Tomek Skrodzki
VFX Company: Moving Picture Company London
VFX Producer London Ryan Hancocks
Colourist London: Matthieu Toullet
VFX Supervisor: Jake Nelson
Sector: N/A