6: AUDIO (INNOVATIVE USE OF SOUND/AUDIO)
JPG
MP4
1m:58s
MP3
1h:13m:33s
Supermarket ASMR - Lidl Sweden
Retail
Bronze
| Title of Entry: | Supermarket ASMR |
|---|---|
| Brand: | Lidl Sweden |
| Product/Service: | Retail |
| Client: | Lidl Sweden |
| Entrant Company: | Volt Stockholm |
| Creative Team: | Senior Art Director: Christian Jörgensen Senior Copywriter: Johan Sundberg Account Director: Henrik Stampe Account Manager: Jonna Liljendahl Sound Engineer: Staffan Kjellvestad Sound Design Arrangement: Jan Sjöberg |
| Other Credits: | Client: Gabriella Goldman |
| Sector: | 01: CONSUMER PRODUCT OR SERVICE |
| Notes: | Lidl Supermarket ASMR Worlds first concept album with soothing in-store sounds. Visit your Lidl store from quarantine and relieve anxiety at the same time. Background When the pandemic hit the world in 2020, everything came to a grinding halt. As restrictions hardened, quarantine and self-isolation brought depressions and widespread anxiety. Insight In days of uncertainty, people seek new ways to find relieve. One way of doing so is via listening to ASMR (Autonomous Sensory Meridian Response). Calming sounds of wind chimes, rain, desert winds and waves can now be found everywhere on YouTube, Spotify, Apple Music and other. Solution By launching the world’s first concept album with soothing in-store ASMR sounds on Spotify, we enabled people to mentally escape their quarantine by listening to titles such as “Blipping groceries”, “Shopping cart right to left” and “Filling up the fridge”. An effective way to find relief and experience the very thing we all miss the most. Everyday life. |
