Adobe Stock Film Festival - Adobe
Adobe Stock

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Title of Entry:	Adobe Stock Film Festival
Brand:	Adobe
Product/Service:	Adobe Stock
Client:	Adobe
Entrant Company:	72andSunny Los Angeles
Creative Team:	Co-Founder /Creative Chairman: Glenn Cole Chief Creative Officer: Matt Murphy Creative Director: Lauren Smith Creative Director: Kristian Grove Moller Creative Director: Tim Bateman Writer: Sydnie Johnson Jr. Writer: Maddi Wagner Sr. Designer: Isabella Caruso Director of Strategy: Kelly Schoeffel Strategy Director: Marc Pardy Sr. Strategist: Liliana Wagner Communications Strategist: Kimberly Van Group Brand Director: Danielle Gard Sr. Brand Manager: Jennifer Toohey Brand Manager: Brittany Allen Director of Production: Kate Morrison Executive Producer: Carlin Wilson-Webb Producer: Erin Fitzpatrick Sr. Partnerships & Legal Manager: Casey Brown Jr. Partnerships & Legal Manager: Jacy Glassey
Other Credits:	CLIENT Chief Executive Officer: Shantanu Narayen Chief Marketing Officer: Ann Lewnes Vice President, Global Marketing: Monte Lutz Vice President, Brand Marketing: John Travis Director, Global Marketing: Patty Nozato Campaign Marketing: Anusha Thalapaneni Campaign Marketing: Kimberly Sterling Campaign Marketing: Christa Heupel Product Marketing Manager: Sameera Polipalli Director of Public Relations: Fenot Tekle Film Creator: Jasmine McCullough - Classified Film Creator: Graydon Sheppard - Muya Film Creator: Anthony Gaddis - Wilding Film Creator: Vivek Vadoliya - The Portal Film Creator: Daniel Koren - Possibilities Film Creator: Daina O. Pusić - We Fight But You're Fabulous Film Creator: Zae Jordan - Little Duck Film Creator: Thomas Macvicar - Across the Triangle of Thought Film Creator: Pablo Fusco - Home Film Creator: Taylan Yilmaz - The Bubble Film Creator: Yukihiro Shoda - Wonderful Lives Film Creator: Kelsey Rath - Sweet Escape Film Creator: Monica O’Hara - How to be Creative Film Creator: James Hurley - How to be Creative EDITORIAL (FESTIVAL PROMOTIONAL MATERIAL ONLY) Editorial Company: Hecho Studios Executive Producer: Ryan Curtis Editor: Stevo Chang Editor: Jeredon O’Connor MUSIC (MUSIC & SFX FOR CREATOR FILMS + PROMOTIONAL MATERIAL) Music Company: Epidemic Music SOUND DESIGN (FESTIVAL PROMOTIONAL MATERIAL ONLY) Sound Design Company: LIME Executive Producer: Susie Boyajan Sound Designer: Ben Tomastik
Sector:	01: CONSUMER PRODUCT OR SERVICE
Notes:	Stock footage has long suffered from its perception as a last-ditch tool to bring creative ideas to life. We challenged that by showing the creative power of Adobe Stock with a first-for-the-category brand experience: the Adobe Stock Film Festival, an entire festival experience created from nothing but Adobe Stock footage. The Adobe Stock Film Festival elevated stock by bringing together global filmmakers to create and share stories in one inspiring moment. From the live festival premiere through behind-the-scenes content that deepened the storytelling, the Adobe Stock Film Festival re-cast stock footage as a powerful tool to bring stories to life. This project began in March, as the Covid-19 pandemic escalated and much of the world sheltered at home. Many creators were challenged with how to support their imagination in these restrictive circumstances with fewer avenues to capture content of their own. Stock footage offered another route to bring ideas to life, making it more important than ever to put on the radar of creatives. Results: Impressions: The Adobe Stock Film Festival had over 1.5 million viewers, 80k of those in the first 5 minutes (which is 2x higher than the benchmark). Consumer Awareness: Adobe’s brand awareness jumped to 50% with gains in every market. Business Impact: Most importantly, 3,000 new creatives were inspired to purchase and subscribe to Creative Cloud and the experience influenced 1,062 Adobe Stock subscriptions. The Adobe Stock Film Festival created an integrated brand experience that was fresh for the category and cast stock footage in a new light for creatives. It's exactly times like these that we need creativity, innovation, and resourcefulness more than ever and this was a moment to empower creators to continue bring their stories to life with stock footage, proving that, no matter the limitations, with Adobe Stock creativity always finds a way to flourish.