7: BRAND CONTENT (OTHER BRAND-FUNDED CONTENT)

Adobe Stock Film Festival - Adobe Stock - Adobe JPG
Adobe Stock Film Festival - Adobe Stock - Adobe MP4 1m:50s

Adobe Stock Film Festival - Adobe
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Adobe Stock Film Festival - Adobe - Adobe Stock

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Title of Entry: Adobe Stock Film Festival
Brand: Adobe
Product/Service: Adobe Stock
Client: Adobe
Entrant Company: 72andSunny Los Angeles
Creative Team: Co-Founder /Creative Chairman: Glenn Cole
Chief Creative Officer: Matt Murphy
Creative Director: Lauren Smith
Creative Director: Kristian Grove Moller
Creative Director: Tim Bateman
Writer: Sydnie Johnson
Jr. Writer: Maddi Wagner
Sr. Designer: Isabella Caruso
Director of Strategy: Kelly Schoeffel
Strategy Director: Marc Pardy
Sr. Strategist: Liliana Wagner
Communications Strategist: Kimberly Van
Group Brand Director: Danielle Gard
Sr. Brand Manager: Jennifer Toohey
Brand Manager: Brittany Allen
Director of Production: Kate Morrison
Executive Producer: Carlin Wilson-Webb
Producer: Erin Fitzpatrick
Sr. Partnerships & Legal Manager: Casey Brown
Jr. Partnerships & Legal Manager: Jacy Glassey
Other Credits: CLIENT
Chief Executive Officer: Shantanu Narayen
Chief Marketing Officer: Ann Lewnes
Vice President, Global Marketing: Monte Lutz
Vice President, Brand Marketing: John Travis
Director, Global Marketing: Patty Nozato
Campaign Marketing: Anusha Thalapaneni
Campaign Marketing: Kimberly Sterling
Campaign Marketing: Christa Heupel
Product Marketing Manager: Sameera Polipalli
Director of Public Relations: Fenot Tekle

Film Creator: Jasmine McCullough - Classified
Film Creator: Graydon Sheppard - Muya
Film Creator: Anthony Gaddis - Wilding
Film Creator: Vivek Vadoliya - The Portal
Film Creator: Daniel Koren - Possibilities
Film Creator: Daina O. Pusić - We Fight But You're Fabulous
Film Creator: Zae Jordan - Little Duck
Film Creator: Thomas Macvicar - Across the Triangle of Thought
Film Creator: Pablo Fusco - Home
Film Creator: Taylan Yilmaz - The Bubble
Film Creator: Yukihiro Shoda - Wonderful Lives
Film Creator: Kelsey Rath - Sweet Escape
Film Creator: Monica O’Hara - How to be Creative
Film Creator: James Hurley - How to be Creative


EDITORIAL (FESTIVAL PROMOTIONAL MATERIAL ONLY)
Editorial Company: Hecho Studios
Executive Producer: Ryan Curtis
Editor: Stevo Chang
Editor: Jeredon O’Connor


MUSIC (MUSIC & SFX FOR CREATOR FILMS + PROMOTIONAL MATERIAL)
Music Company: Epidemic Music


SOUND DESIGN (FESTIVAL PROMOTIONAL MATERIAL ONLY)
Sound Design Company: LIME
Executive Producer: Susie Boyajan
Sound Designer: Ben Tomastik
Sector: 01: CONSUMER PRODUCT OR SERVICE
Notes: Stock footage has long suffered from its perception as a last-ditch tool to bring creative ideas to life. We challenged that by showing the creative power of Adobe Stock with a first-for-the-category brand experience: the Adobe Stock Film Festival, an entire festival experience created from nothing but Adobe Stock footage.

The Adobe Stock Film Festival elevated stock by bringing together global filmmakers to create and share stories in one inspiring moment. From the live festival premiere through behind-the-scenes content that deepened the storytelling, the Adobe Stock Film Festival re-cast stock footage as a powerful tool to bring stories to life. This project began in March, as the Covid-19 pandemic escalated and much of the world sheltered at home. Many creators were challenged with how to support their imagination in these restrictive circumstances with fewer avenues to capture content of their own. Stock footage offered another route to bring ideas to life, making it more important than ever to put on the radar of creatives.

Results:
Impressions:
The Adobe Stock Film Festival had over 1.5 million viewers, 80k of those in the first 5 minutes (which is 2x higher than the benchmark).

Consumer Awareness:
Adobe’s brand awareness jumped to 50% with gains in every market.

Business Impact:
Most importantly, 3,000 new creatives were inspired to purchase and subscribe to Creative Cloud and the experience influenced 1,062 Adobe Stock subscriptions.

The Adobe Stock Film Festival created an integrated brand experience that was fresh for the category and cast stock footage in a new light for creatives. It's exactly times like these that we need creativity, innovation, and resourcefulness more than ever and this was a moment to empower creators to continue bring their stories to life with stock footage, proving that, no matter the limitations, with Adobe Stock creativity always finds a way to flourish.