16: FILM CRAFT (OUTSTANDING CINEMATOGRAPHY IN A BRAND-FUNDED FILM)
JPG
MP4
56s
Microplastic Journey - Merck KGaA
RonaFlair® Functional Fillers
Bronze
| Title of Entry: | Microplastic Journey |
|---|---|
| Brand: | Merck KGaA |
| Product/Service: | RonaFlair® Functional Fillers |
| Client: | Merck KGaA, Darmstadt, Germany |
| Entrant Company: | Fork Unstable Media GmbH |
| Creative Team: | Creative Director: Paul Taggart Creatives: Alexander Gradl, Laura Zabel Agency Producer: Lina Rieckel Account Executive: Carl-Jochen Reinhardt |
| Other Credits: | Production Company: RadicalMedia Director: Quentin van den Bossche DOP: James Medcraft Editor: Ben Corfield Production Design: Emma Winter Producer: Elliott Tagg Executive Producers: Emily Rudge, Ben Schneider |
| Sector: | N/A |
| Notes: | Challenge & Brief: Despite partial bans and tighter regulations, the cosmetic and personal care industry is still a major contributor of microplastic to the environment. Brief: highlight the many ecosystems and lifeforms affected by the spread of microplastic, and invite global business audiences to discover Merck KGaA, Darmstadt, Germany’s microplastic-free alternatives for the production of cosmetic and personal care products. Solution: The film follows a microplastic particle on a dizzying point-of-view trip to the human food chain. Navigating drains, waterways, wildlife, and fishing nets, the film combines chaos and calm to tell a poignant, sensory story. To inspire change at manufacturing level, the film uses challenging perspectives and bold transitions to give audiences a tiny perspective of a big environmental issue. Craft: To recreate the movements of a microplastic particle in various environments, the cinematography drifts and floats in a light, free-flowing fashion. This buoyant navigation allows the camera to effortlessly stick to (and detach from) different surfaces. Shot mainly |
