23: THE #OMG AWARD (THE #OMG AWARD)

The most CO2-friendly route - Renewables - Neste JPG
The most CO2-friendly route - Renewables - Neste MP4 2m:00s

The most CO2-friendly route - Neste
Renewables

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The most CO2-friendly route - Neste - Renewables

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Title of Entry: The most CO2-friendly route
Brand: Neste
Product/Service: Renewables
Client: Neste
Entrant Company: hasan & partners oy
Creative Team: Creative Director: Tobias Wacker
Creative strategist: Olessia Kozlova
Executive Producer: Marc Stevenson
Graphic Designer: Henna Siitonen
Data planner: Pekka Haimi
Public Relations: Saara Torri
Project Manager: Marika Rönkkö
Other Credits: Client: Mika Hyötyläinen
Client: Tytti Stranding
Client: Hanna Leijala
Sector: N/A
Notes: We discovered that the majority of navigation software suggest the fastest route by default, but not the most CO₂-friendly one. People use navigation softwares every day, but rarely stop to think is the default route the best one from an environmental perspective. By choosing the most CO2-friendly route we could save millions of tons of CO2 emissions.