The most CO2-friendly route - Neste
Renewables

Silver

Title of Entry:	The most CO2-friendly route
Brand:	Neste
Product/Service:	Renewables
Client:	Neste
Entrant Company:	hasan & partners oy
Creative Team:	Creative Director: Tobias Wacker Creative strategist: Olessia Kozlova Executive Producer: Marc Stevenson Graphic Designer: Henna Siitonen Data planner: Pekka Haimi Public Relations: Saara Torri Project Manager: Marika Rönkkö
Other Credits:	Client: Mika Hyötyläinen Client: Tytti Stranding Client: Hanna Leijala
Sector:	N/A
Notes:	We discovered that the majority of navigation softwares suggest the fastest route by default, but not the most CO₂-friendly one. The most CO2-friendly route is a project aiming to save millions of tons of co2 emissions. With the most CO2-friendly route being a highly collaborative project with the goal to reduce emissions, the brand purpose ("to create a healthier planet for our children") not only inspired the work but was a guiding directive for it. Neste's target is to reduce its customers' climate emissions by 20 million tons annually by 2030, and to reach carbon neutral production by 2035.