13: CREATIVE TECHNOLOGY (CREATIVE USE OF DATA)


The most CO2-friendly route - Neste
Renewables

Silver
Title of Entry: | The most CO2-friendly route |
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Brand: | Neste |
Product/Service: | Renewables |
Client: | Neste |
Entrant Company: | hasan & partners oy |
Creative Team: | Creative Director: Tobias Wacker Creative strategist: Olessia Kozlova Executive Producer: Marc Stevenson Graphic Designer: Henna Siitonen Data planner: Pekka Haimi Public Relations: Saara Torri Project Manager: Marika Rönkkö |
Other Credits: | Client: Mika Hyötyläinen Client: Tytti Stranding Client: Hanna Leijala |
Sector: | N/A |
Notes: | With the help of data we discovered that most navigation systems default routes are not the most co2 friendly ones. Meaning that navigation systems provide us the wrong option for the environment. It leads to the fact that people tend to lean on the fastest or shortest route – which are not always the most co2-friendly ones. Data helped to not only prove that our behavior can and should be changed but also showed the concrete impact of the most co2 -friendly route: drivers can save millions of tons of CO2 emissions by using the most CO2-friendly route. |