18: DIGITAL CRAFT (INNOVATIVE CODING)
MICRO UNIVERSE - Tencent
Tencent WE Summit
|Title of Entry:||MICRO UNIVERSE|
|Product/Service:||Tencent WE Summit|
|Creative Team:||1. General Manager: Vincent Li
2. Executive Creative Director: Akae Wang
3. Copywriter: Zita Zou
4. Art Director : Ivy Huang
5. Art Director : Dong Xie
6. Art Director: Sonja Xu
7. Copywriter: Ahjan Huang
8. Agency Producer: Ahjan Huang
9. Brand Director : Hunter Zhang
10. Project Director: Nichole Yu
11. Project Manager: Junhao Ma
12. Executive Producer: Katherine Lee
13. Digital Producer: Roy Zhang
14. Creative Director: Nando Correa
15. Creative Designer: Addie Hao
16. 3D Artist: Florian DKS
17. 3D Modeler: Kosta Lagis
18. Front End Developer: Ethan Chiu
19. Front End Developer: YiWen Lin
|Notes:||Every year the greatest minds in science gather at Tencent’s WE Summit. In this year, the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro-universe all around them.
From a photo on the users‘ mobile phone, we created a unique, generative, ever-evolving micro-universe that carries the colorful “DNA” of the object. Users were able to interact with each micro-universe and save a digital poster for WeChat moments.
The work was designed from scratch, from each page layout, micro-universe to each button，icon. We’ve also created many base micro-universes, by changing the movement, speed, moving range, we are able to make every user’s universe unique and different. We also brought the micro-universe gallery to the event itself... allowing everyone to explore others’ micro-universe in real-time.
With people’s sharing, our experience had a great success. This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe.