18: DIGITAL CRAFT (INNOVATIVE CODING)
JPG
MP4
1m:43s
MICRO UNIVERSE - Tencent
Tencent WE Summit
Gold
Title of Entry: | MICRO UNIVERSE |
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Brand: | Tencent |
Product/Service: | Tencent WE Summit |
Client: | Tencent |
Entrant Company: | Tencent |
Creative Team: | 1. General Manager: Vincent Li 2. Executive Creative Director: Akae Wang 3. Copywriter: Zita Zou 4. Art Director : Ivy Huang 5. Art Director : Dong Xie 6. Art Director: Sonja Xu 7. Copywriter: Ahjan Huang 8. Agency Producer: Ahjan Huang 9. Brand Director : Hunter Zhang 10. Project Director: Nichole Yu 11. Project Manager: Junhao Ma 12. Executive Producer: Katherine Lee 13. Digital Producer: Roy Zhang 14. Creative Director: Nando Correa 15. Creative Designer: Addie Hao 16. 3D Artist: Florian DKS 17. 3D Modeler: Kosta Lagis 18. Front End Developer: Ethan Chiu 19. Front End Developer: YiWen Lin |
Sector: | N/A |
Notes: | Every year the greatest minds in science gather at Tencent’s WE Summit. In this year, the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro-universe all around them. From a photo on the users‘ mobile phone, we created a unique, generative, ever-evolving micro-universe that carries the colorful “DNA” of the object. Users were able to interact with each micro-universe and save a digital poster for WeChat moments. The work was designed from scratch, from each page layout, micro-universe to each button,icon. We’ve also created many base micro-universes, by changing the movement, speed, moving range, we are able to make every user’s universe unique and different. We also brought the micro-universe gallery to the event itself... allowing everyone to explore others’ micro-universe in real-time. With people’s sharing, our experience had a great success. This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. |