20: BRAND TRANSFORMATION (BRAND TRANSFORMATION)
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Gym It Yourself - Gold's Gym Indonesia
Fitness
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Title of Entry: | Gym It Yourself |
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Brand: | Gold's Gym Indonesia |
Product/Service: | Fitness |
Client: | PT Fit & Health Indonesia |
Entrant Company: | LUP Jakarta |
Creative Team: | Executive Creative Director: Albert Chan Creative Director: Andika Nugroho Copywriter: Rizqi Prasya Copywriter: Imam Yudia Art Director: Ardho Khalifa Account Director: Ahmad Syakbani Account Manager: Annisa Amadea Islamey |
Sector: | N/A |
Notes: | The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take care of our loved ones and our bodies. Without being able to jog around the neighborhood or go to the gym to train, indonesians now have to figure out how to keep a healthy lifestyle and to keep their bodies strong. From home. Gold’s Gym Indonesia believes that you can still work out without risking your health. So we decided to bring Gold's Gym to everyone's homes. Introducing: ''Gym It Yourself“ - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home. |