20: BRAND TRANSFORMATION (BRAND TRANSFORMATION)
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MP4
2m:00s
Make Your Choice - ZOYA
Hijab Fashion
Bronze
| Title of Entry: | Make Your Choice |
|---|---|
| Brand: | ZOYA |
| Product/Service: | Hijab Fashion |
| Client: | Shafco Multi Trading, PT |
| Entrant Company: | LUP Jakarta |
| Creative Team: | Executive Creative Director: Albert Chan Creative Director: Andika Nugroho Copywriter: Rizqi Prasya Copywriter: Imam Yudia Art Director: Rahmi Amelia Art Director: Ardho Khalifa Art Director: Seanzha Rachman Account Manager: Rere Sarwono Director: M. Fauzi Photographer: Ifan Hartanto Executive Producer: Dayeng Producer: Dita Anissa |
| Sector: | 01: CONSUMER PRODUCT OR SERVICE |
| Notes: | Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others; seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what “a hijaber” should look like, behave, and be. So we created our first campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (MakeYourChoice): You’re a single mom with 2 kids? That’s awesome, keep up the good work! Still single and pushing 30? So what?! It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves. |
