11. B2B (B2B CAMPAIGN)

The Youngest Headhunter in the World - The Foundation K.I.D.S. - The Foundation K.I.D.S. JPG
The Youngest Headhunter in the World - The Foundation K.I.D.S. - The Foundation K.I.D.S. MP4 1m:59s

The Youngest Headhunter in the World - The Foundation K.I.D.S.
The Foundation K.I.D.S.

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The Youngest Headhunter in the World - The Foundation K.I.D.S. - The Foundation K.I.D.S.

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Title of Entry: The Youngest Headhunter in the World
Brand: The Foundation K.I.D.S.
Product/Service: The Foundation K.I.D.S.
Client: The Foundation K.I.D.S.
Entrant Company: Publicis Worldwide Polska
Creative Team: Chief Creative Officer: Dagmara Witek-Kuśmider
Deputy Creative Director: Sławek Figura
Creative Group Head: Bartosz Jeglejewski
Creative Group Head: Tomasz Ziemiański
Account Director: Małgorzata Szymańczak
Head of TV Production: Aleksandra Kowalczyk
Entry Notes: How to reach and recruit the best Polish technology experts for free? That is the challenge faced by the foundation K.I.D.S, which is changing Polish children’s hospitals into modern ones. But to do so, it needs the best volunteers on the market.

Solution
We used LinkedIn to recruit the top technology experts, but we did in a special way. Our headhunters were kids who have experience with hospitals or the ones who know our mission and want to help others. They were previously prepared by HR specialist how to recruit experts and how to present foundation’s projects.
Our kids recorded 12 highly personalized videos for the experts we needed and wanted. Experts were delighted to publish their videos and to help hospitals. Thanks to the use of the Linkedin’s leaders reach, many more experts joined our foundation. And they all are helping us for free.

Results
We recruited experts we wanted and needed. Even more than we expected. Nearly 100 experts.
They will give is about 4690 of their hours for the equivalent of 601 282$.
We even recruited such companies as Nationale-Nederlanden and Reckitt.
And our foundation became well known between experts on LinkedIn.
Other Credits: Senior Advisor: Tomasz Relewicz
Account Executive: Agnieszka Płatkowska
Sector: N/A
Notes: How to reach and recruit the best Polish technology experts for free? That is the challenge faced by the foundation K.I.D.S, which is changing Polish children’s hospitals into modern ones. But to do so, it needs the best volunteers on the market.

Solution
We used LinkedIn to recruit the top technology experts and we did it in a special campaign. Our headhunters were kids who have experience with hospitals or the ones who know our mission and want to help others. They were previously prepared by HR specialist how to recruit experts and how to present foundation’s projects.
Our kids recorded 12 highly personalized videos for the experts we needed and wanted. Recruited experts were delighted to publish their videos and to help hospitals. Thanks to the use of the Linkedin’s leaders reach, many more experts joined our foundation. And they all are helping us for free.
Our movies were also on Facebook and Instagram.

Results
We recruited experts we wanted and needed.
Even more than we expected. Nearly 100 experts.
They will give us about 4690 of their hours for the equivalent of 601 282$. But they work for cupcakes or jelly beans.
We even recruited such companies as Nationale-Nederlanden and Reckitt.
And our foundation became well known between experts on LinkedIn.