5: SOCIAL (INNOVATIVE USE OF SOCIAL MEDIA)
The Youngest Headhunter in the World - The Foundation K.I.D.S.
The Foundation K.I.D.S.
|Title of Entry:||The Youngest Headhunter in the World|
|Brand:||The Foundation K.I.D.S.|
|Product/Service:||The Foundation K.I.D.S.|
|Client:||The Foundation K.I.D.S.|
|Entrant Company:||Publicis Worldwide Polska|
|Creative Team:||Chief Creative Officer: Dagmara Witek-Kuśmider
Deputy Creative Director: Sławek Figura
Creative Group Head: Bartosz Jeglejewski
Creative Group Head: Tomasz Ziemiański
Account Director: Małgorzata Szymańczak
Head of TV Production: Aleksandra Kowalczyk
|Other Credits:||Senior Advisor: Tomasz Relewicz
Account Executive: Agnieszka Płatkowska
|Sector:||03: PUBLIC INTEREST OR CHARITY|
|Notes:||Cresta has such categories as: The best use of Instagram, Pintrest, Twitter, Facebook or Tik Tok. And how about LinkedIn? Well, this should be an innovative use of social media.
The foundation K.I.D.S. is changing Polish children’s hospitals into modern ones. But to do so, it needs the best technology experts in Poland as volunteers. How to reach them and how to recruit them? And one more thing: how to do it for free?
We used LinkedIn to recruit the top technology experts, but we did it in a special way. Our headhunters were kids who have experience with hospitals or the ones who know our mission and want to help others. They were previously prepared by HR specialist how to recruit experts and how to present foundation’s projects.
Our kids recorded 12 highly personalized videos for the experts we needed and wanted. Recruited experts were delighted to publish their videos and to help hospitals. Thanks to the use of the Linkedin’s leaders reach, many more experts joined our foundation. And they all are helping us for free.
We recruited experts we wanted and needed.
Even more than we expected. Nearly 100 experts.
They will give us about 4690 of their hours for the equivalent of 601 282$. But they work for cupcakes or jelly beans.
We even recruited such companies as Nationale-Nederlanden and Reckitt.
Our foundation became well known between experts on LinkedIn.