The Jujube - Tencent
Tencent Neo-Culture Creativity

Silver

Title of Entry:	The Jujube
Brand:	Tencent
Product/Service:	Tencent Neo-Culture Creativity
Client:	Tencent
Entrant Company:	Tencent
Creative Team:	Producer：Edward Cheng Executive Producer：Vincent Li Executive Producer：Xiao Lan Liu Master Director：Jie Weng Original Author：Cuttlefish that Loves Diving Screenwriter：Akae Wang Screenwriter：Zita Zou Screenwriter：Yuanmeng Liu Narrator ：Hao Qin Coordinator：Hunter Zhang Coordinator：Ice Ling Coordinator：Chloe Xiao Art Direction：Dong Xie Art Direction：Ken Lin Communications：Zhi Yi Zhou Communications：Li Fang Feng Communications：Shuang Li Communications：Jing Xu Communications：Ming Wang Communications：Lin Li Communications：Ji Jing Wang Communications：Lei Yang Communications：Zhi Qun Song Communications：Wen Li Script Supervisor：Yan Dong Shen
Other Credits:	Stop-motion lead creators Director ：Jie Weng Production Manager ：Jing Yan Zhao Executive Director：Jun Tai Lin Executive Director：Jia Cai Animator：Si Yu Li Animator：Yin Chu Lv Animator：Shao Ming Tu Animator：Zhuo Dong Zhang Animator：Yu Xin Peng Prop Master：Dan yang huang Props Producer：Min Ding Props Producer：Yu Qi Sha Props Producer：Yu Xin Peng Props Producer：Dan Yang Huang Costume Design：Xiao Chen Yi Costumer Production：Xiao Chen Yi Costumer Production：Jing Yuan Costumer Production：Yi Wen Xiang Clay Figures：Shao Ming Tu Clay Figures：Shu Ting Chen Clay Figures：Jun Tai Lin Media：Si Yu Li Film crew for the live action Production Manager：Chen Chen Liu Live Action Director：Tao Wu Director of Photography：Jun Cui Focus Puller：Yang Chen Gaffer：Jia Lin Peng Best Boy：Meng Lai Peng Associate Producer：Jia Xu Assistant Producer：Ting Ting Sun Assistant Producer：Jie Shao Editor：Qing Hu Wang VFX：Xiao Qian Nie VFX：Wang Lu VFX：Hui Xin Liao Music：Le Bei Agency Creative Execution：Si Qi Zheng Creative Execution：Jia Cai Graphic Execution：Hong Yi Zhang Graphic Execution：Wan Shen Huang Animated Scenes (3D)：Zhen Yu Gao Animation Composition：Jie Cui Animation Composition：Jun Shu
Sector:	N/A
Notes:	Strange tales in China are a type of fable, They often tell people to avoid evil and do good. The jujube is the story of a pair of brothers who lose their family fortune and accidentally, obtain a treasure map left behind by their father, But their greed eventually turns them into ghosts. The story was featured by clay figurines, The costuming and sets were inspired from arts of the Ming dynasty. The fight scenes were fused with moves of Chinese martial arts, All the scenes were shot with live-action first and then produced frame by frame. In the traditional Chinese clay sculpture drama, The character itself is silent, The vividness of the story can only be demonstrated through the voice of the artist. The story is narrated using traditional comic dialogue, Qin Hao, a celebrated folk storyteller, also starred in the animation as a narrator, with an element of classical opera style. This is a new attempt to promote classical Chinese literature under Tencent Neo-Culture Creativity.