Nike - You Can’t Stop Us: Victory Swim - Nike
VICTORY SWIM COLLECTION

Bronze

Title of Entry:	Nike - You Can’t Stop Us: Victory Swim
Brand:	Nike
Product/Service:	VICTORY SWIM COLLECTION
Client:	WIEDEN+KENNEDY AMSTERDAM
Entrant Company:	KOM (Kay-Oskwarek Music)
Creative Team:	Creative Agency: WIEDEN+KENNEDY AMSTERDAM Managing Director: Blake Harrop Executive Creative Director: Eric Quennoy Executive Creative Director: Mark Bernath Creative Director: Evgeny Primachenko Creative Director: Craig Williams Art Director: Zeynep Orbay Copywriter: Macie Soler-Sala Copywriter: Jake Barnes Copywriter: Kervins Chauvet Head of Broadcast Production: Joe Togneri Broadcast Producer: Stijn Wikkerink Group Account Director: Kathryn Addo Account Director: Franky Wardell Account Manager: Abderrahim El Khouani Account Manager: Fulvio Itagiba Account Executive: Roberta Hilgert Head of Planning: Martin Weigel Planning Director: Reid Schilperoort Head of Comms & Digital Strategy: Danielle Pak Comms Strategist: Elsa Stahura Art Producer: Eline de Roo Studio Director: Lizzie Murray Studio Print Producer: Loes Poot Designer: Yaleesa Waëlauruw Motion Designer: Alex Raybould Studio Artist: Noa Redero In-House Editor: Scotti Raz Business Affairs: Michael Graves Business Affairs: Marie Hernandez
Other Credits:	MUSIC: KOM (Kay-Oskwarek Music) Composer: Anné Kulonen Title : Amphitrite’s Theme Producer: Andy Oskwarek PRODUCTION COMPANY: Rattling Stick Director: Sara Dunlop Producer: Tess Mitchell Director of Photography: André Chemetoff Director of Photography: Mik Allen Director of Photography: Jason Hearn (surfer) EDITING COMPANY: Trim Editing Editor: Dominic Leung AUDIO POST: Grand Central Recording Studios Sound Designer/Mixer: Raja Sehgal POST PRODUCTION: Glassworks Flame: Alexis de Camara Colorist: Scott Harris Producer: Jamie McCubbin PRINT PRODUCTION: Getty Images Photographer: Francois Nel Producer: Christopher Sleet
Sector:	N/A
Notes:	The challenge for this project was to create a piece of music that helped further dramatise the emotions of the characters in the spot and to convey the feeling that swimming can be empowering and exciting rather than intimidating. We built the core of the track from breaths and vocals. This helps convey both the sense of swimming and the movement of water and creates a rhythm that still leaves room for the sound design. As the track progresses we increased the tempo and added additional layers of instrumentation to capture the sense of elation that the water gives to the films characters. We wanted the music to find it's confidence as the girl progressed before growing in scale and intensity to convey the rush of her achievements and the thrills being experienced by the other characters in the spot.