Ford Mach Drops - Ford
Mustang

Bronze

Title of Entry:	Ford Mach Drops
Brand:	Ford
Product/Service:	Mustang
Client:	Ford
Entrant Company:	BBDO New York
Creative Team:	Creative Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Executive Creative Director: Philip Sicklinger Executive Creative Director: Alex Booker Group Creative Director: Rob Kurfehs Creative Director/Art: James Salanitri Creative Director/Copy: Brian Kunath Associate Creative Director/Art: Frederick Orlando Executive Vice President, NA Business Lead: Joe DiMeglio Senior Vice President, Group Account Director: Liz Boone Account Supervisor: Allison Piper Senior Project Manager: Michael Green Associate Planning Director: Christine Quigley Planner: Philip De Meulemeester Planner: Joseph Castagna BBDO Communications: Kate Kelley Head of Tactile Innovation: Vishal Dheiman Executive Vice President, Group Executive Producer: Diane Hill Executive Producer: Katie Young Partner Relations: Sami Kriegstein Jacobson Production Services Director: Jess Nugent Concierge Partner: OneMagnify Social Agency: GTB Experiential Agency: GMR PR Agency: Ketchum
Sector:	01: CONSUMER PRODUCT OR SERVICE
Notes:	The Mustang Mach-E is a first for Ford: an all-electric performance vehicle with the soul of a Mustang. This is bigger than cars, it’s culture. Mach Drop embraced the wider hype culture of sneakers, fashion and music, where limited drops have people scrambling to get the goods before they’re gone. We put the special edition Mustangs on offer like they were a pair of rare Yeezys, and managed to accomplish a number of firsts in the industry.