24: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)

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Ford 0-60 - Ford - Ford MP3

Ford 0-60 - Ford
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Title of Entry: Ford 0-60
Brand: Ford
Product/Service: Ford
Client: Ford
Entrant Company: BBDO New York
Creative Team: Creative Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Global Executive Creative Director: Lauren Connolly
Executive Creative Director: Philip Sicklinger
Executive Creative Director: Alex Booker
Associate Creative Director: Ricky Bowry
Associate Creative Director: Joe Fox
Associate Creative Director: Jennifer Neff
Art Director: Jake Boeve
Junior Copywriter: Georgia Murphy
Junior Art Director: Sabrina Ghantous
Executive Vice President, NA Business Lead: Joe DiMeglio
Senior Vice President, Group Account Director: Liz Boone
Account Director: Cara Duffy
Senior Project Manager: Dan Brown
Executive Vice President, Group Executive Producer: Diane Hill
Head of Digital Production: James Young
Senior Interactive Producer: Danielle Amico
Digital Studio Manager: Jimmy McGee
Associate Art Producer: Lizzy Lehn
Business Manager: Grace Kelly
Video Editor/Motion Designer: Barry Harbour
Production Design Lead: Ray McGale
Creative Director, Design: Brian Bowman
Developer: Mike Bodge
Planner: Philip De Meulemeester
BBDO Communications: Kate Kelley
Production Services Director: Jess Nugent

PR Agency: Ketchum

Audio Production: Sonic Union

Social Agency: GTB
Sector: N/A
Notes: A brand new media format, an augmented reality podcast.
To give a more detailed experience, we combined the in-depth analysis of podcasts with the interactivity of augmented reality to create a new media format that allowed users to discover the Mustang Mach-E in a completely new way. Over ten episodes, ten different Ford engineers, designers, and specialists took users on an audio-guided walkthrough of the vehicle, giving unique insights into performance, styling, and the vehicle’s special features that only an expert could. This not only answered the questions people had, it answered the ones they hadn’t thought of yet.