24: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)
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Ford 0-60 - Ford
Ford
Shortlist
| Title of Entry: | Ford 0-60 |
|---|---|
| Brand: | Ford |
| Product/Service: | Ford |
| Client: | Ford |
| Entrant Company: | BBDO New York |
| Creative Team: | Creative Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Global Executive Creative Director: Lauren Connolly Executive Creative Director: Philip Sicklinger Executive Creative Director: Alex Booker Associate Creative Director: Ricky Bowry Associate Creative Director: Joe Fox Associate Creative Director: Jennifer Neff Art Director: Jake Boeve Junior Copywriter: Georgia Murphy Junior Art Director: Sabrina Ghantous Executive Vice President, NA Business Lead: Joe DiMeglio Senior Vice President, Group Account Director: Liz Boone Account Director: Cara Duffy Senior Project Manager: Dan Brown Executive Vice President, Group Executive Producer: Diane Hill Head of Digital Production: James Young Senior Interactive Producer: Danielle Amico Digital Studio Manager: Jimmy McGee Associate Art Producer: Lizzy Lehn Business Manager: Grace Kelly Video Editor/Motion Designer: Barry Harbour Production Design Lead: Ray McGale Creative Director, Design: Brian Bowman Developer: Mike Bodge Planner: Philip De Meulemeester BBDO Communications: Kate Kelley Production Services Director: Jess Nugent PR Agency: Ketchum Audio Production: Sonic Union Social Agency: GTB |
| Sector: | N/A |
| Notes: | A brand new media format, an augmented reality podcast. To give a more detailed experience, we combined the in-depth analysis of podcasts with the interactivity of augmented reality to create a new media format that allowed users to discover the Mustang Mach-E in a completely new way. Over ten episodes, ten different Ford engineers, designers, and specialists took users on an audio-guided walkthrough of the vehicle, giving unique insights into performance, styling, and the vehicle’s special features that only an expert could. This not only answered the questions people had, it answered the ones they hadn’t thought of yet. |
