2: DIGITAL (Campaign websites and micro-sites)

Endless World of Airmax - Foot Locker - Foot Locker JPG
Endless World of Airmax - Foot Locker - Foot Locker MP4 1m:49s

Endless World of Airmax - Foot Locker
Foot Locker

Endless World of Airmax - Foot Locker - Foot Locker


Title of Entry: Endless World of Airmax
Brand: Foot Locker
Product/Service: Foot Locker
Client: Foot Locker
Entrant Company: BBDO New York
Creative Team: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Directors: Danilo Boer & Marcos Kotlhar
Creative Director: Martins Zelcs
Senior Art Director: Sho Matsuzaki
Senior Designer: Kim Blasnik
Designer: Jay Giraldo
Art Director: Woo-Jae Yoon
Executive Producer: Andrew Osborne
Senior Producer: Mike Woodall

Project Management Director: Noreen Masih
Senior Account Director: Josh Steinman
Account Director: Janelle Van Wonderen
Account Director: Raymond Dorcely Jr.
Account Executive: Matthew Nein
Influencer Lead: Lucy Bennett
Strategy Director: Zach Kula
Senior Business Affairs Manager: Heather Weissman

Production Company: BBDO Studios
Post Lead: Allie Kolb
BBDO Studios Lead: AJ Rowe
Graphic Design: ilovedust
Editors: Alex Lubars and Brad Go
Color Correction: Dan Edwards
Sound Mix: Corey Bauman
Notes: With the world shutdown due to COVID-19, we wanted to bring cultural access to a place where our audience could participate virtually. Our solution was to create a one-of-a kind, livestreamed event to celebrate basketball, sneakers and the culture at large.

The idea was not to replicate what the audience was missing from the NBA, but rather elevate other elements of basketball culture they typically only experienced on a small scale. So we created a custom court that would allow for virtual audience interaction with a crew of basketball culture legends ranging from Larry "Bone Collector" Williams (Streetballer) to Stephania Ergemlidze (YouTuber). This group of cultural influencers would participate in a 3-day event on the court, competing in dunks contests, games of HORSE, and 1on1. All of which could be influenced in real time by a live audience participating from the safety of their homes.
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