Endless World of Airmax - Foot Locker
Foot Locker

Silver

Title of Entry:	Endless World of Airmax
Brand:	Foot Locker
Product/Service:	Foot Locker
Client:	Foot Locker
Entrant Company:	BBDO New York
Creative Team:	BBDO New York Chief Creative Officer, Worldwide: David Lubars Executive Creative Directors: Danilo Boer & Marcos Kotlhar Creative Director: Martins Zelcs Senior Art Director: Sho Matsuzaki Senior Designer: Kim Blasnik Designer: Jay Giraldo Art Director: Woo-Jae Yoon Executive Producer: Andrew Osborne Senior Producer: Mike Woodall Project Management Director: Noreen Masih Senior Account Director: Josh Steinman Account Director: Janelle Van Wonderen Account Director: Raymond Dorcely Jr. Account Executive: Matthew Nein Influencer Lead: Lucy Bennett Strategy Director: Zach Kula Senior Business Affairs Manager: Heather Weissman Production Company: BBDO Studios Post Lead: Allie Kolb BBDO Studios Lead: AJ Rowe Graphic Design: ilovedust Editors: Alex Lubars and Brad Go Color Correction: Dan Edwards Sound Mix: Corey Bauman
Sector:	01: CONSUMER PRODUCT OR SERVICE
Notes:	With the world shutdown due to COVID-19, we wanted to bring cultural access to a place where our audience could participate virtually. Our solution was to create a one-of-a kind, livestreamed event to celebrate basketball, sneakers and the culture at large. The idea was not to replicate what the audience was missing from the NBA, but rather elevate other elements of basketball culture they typically only experienced on a small scale. So we created a custom court that would allow for virtual audience interaction with a crew of basketball culture legends ranging from Larry "Bone Collector" Williams (Streetballer) to Stephania Ergemlidze (YouTuber). This group of cultural influencers would participate in a 3-day event on the court, competing in dunks contests, games of HORSE, and 1on1. All of which could be influenced in real time by a live audience participating from the safety of their homes.