Endless World of Airmax - Foot Locker
Foot Locker

Silver

Title of Entry:	Endless World of Airmax
Brand:	Foot Locker
Product/Service:	Foot Locker
Client:	Foot Locker
Entrant Company:	BBDO New York
Creative Team:	Agency: BBDO New York Chief Creative Officer, Worldwide: David Lubars Executive Creative Directors: Danilo Boer & Marcos Kotlhar Creative Director: Martins Zelcs Senior Art Director: Sho Matsuzaki Senior Designer: Kim Blasnik Designer: Jay Giraldo Art Director: Woo-Jae Yoon Executive Producer: Andrew Osborne Senior Producer: Mike Woodall Project Management Director: Noreen Masih Senior Account Director: Josh Steinman Account Director: Janelle Van Wonderen Account Director: Raymond Dorcely Jr. Account Executive: Matthew Nein Influencer Lead: Lucy Bennett Strategy Director: Zach Kula Senior Business Affairs Manager: Heather Weissman Production Company: BBDO Studios Post Lead: Allie Kolb BBDO Studios Lead: AJ Rowe Graphic Design: ilovedust Editors: Alex Lubars and Brad Go Color Correction: Dan Edwards Sound Mix: Corey Bauman
Sector:	N/A
Notes:	To prove that we were the Air Max experts, we created The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides. Matching the constant evolution of the Air Max, the hub served as an ever-evolving platform, hosting events such as livestreamed art sessions, Air Max Trivia, an Air Max fantasy bracket, hidden prizes, and more over a 22-week period. All while updating sneaker enthusiasts on Foot Locker's available product and linking directly to e-comm. Throughout this activity, a team of 3D hand-drawn illustrators, typographers and graphic designers constantly changed the visuals within the experience in real time to keep it exciting - even for return visitors. We drove consumers to the experience via the organic reach of Foot Locker and influencer partners social channels where credibility for sneakerhead content was highest. Earned media from tech and sneaker focused publishers further amplified the effort.