14: DIGITAL DESIGN (ONLINE IDENTITY)

For the Love - Foot Locker - Foot Locker JPG
For the Love - Foot Locker - Foot Locker JPG
For the Love - Foot Locker - Foot Locker MP4 2m:05s

For the Love - Foot Locker
Foot Locker

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For the Love - Foot Locker - Foot Locker

Shortlist

Title of Entry: For the Love
Brand: Foot Locker
Product/Service: Foot Locker
Client: Foot Locker
Entrant Company: BBDO New York
Creative Team: BBDO New York
David Lubars – Chief Creative Officer Worldwide
Danilo Boer- Executive Creative Director
Marcos Kotlhar- Executive Creative Director
Martins Zelcs – Creative Director
Brian Stokley - Creative Director
James Henderson – Copywriter
Ellen O’Donnell – Art Director
Adrienne Katz – Executive Producer, Experiential
Andrew Osborne – Senior Producer
Michael Woodall – Senior Producer
Lucy Bennett – Influencer Manager
Raymond Dorcely – Account Director
Janelle Van Wonderen- SVP, Senior Account Director
Josh Steinman – EVP Senior Account Director
Matthew Nein – Account Executive
Zach Kula – VP Strategy Director
Noreen Masih – Project Management Director
Art Producer- Lizzy Lehn

Illustration: Temi Coker

Production Company: VTPro Design
Production Design: VTProDesign
Producer: Jett Gelber
Creative Director: Anthony Ciannamea
Creative Producer: Mike Lee
Touch Designer Programming: Charlie Wilson
Animation: Akiko Yamashita, Art Perez, Tavia Morra
Graphic Design: Andreas Vaduva
Production Management: Hayk Khanijan, Nico Yernazian
Sound Design: Eric Davis


Post Production: BBDO Studios
Post Lead: Allie Kolb
BBDO Studios Lead: AJ Rowe
Animator: Rad Mora
Editor: Mike Plunkett
Color: Dan Edwards and Anthony Campagna
Post Producer: Joshua Katcher
Sound Mix: Corey Bauman
Sector: N/A
Notes: With the world shutdown due to COVID-19, we wanted to bring cultural access to a place where our audience could participate virtually. Our solution was to create a one-of-a kind, livestreamed event to celebrate basketball, sneakers and the culture at large.

The idea was not to replicate what the audience was missing from the NBA, but rather elevate other elements of basketball culture they typically only experienced on a small scale. So we created a custom court that would allow for virtual audience interaction with a crew of basketball culture legends ranging from Larry "Bone Collector" Williams (Streetballer) to Stephania Ergemlidze (YouTuber). This group of cultural influencers would participate in a 3-day event on the court, competing in dunks contests, games of HORSE, and 1on1. All of which could be influenced in real time by a live audience participating from the safety of their homes.