14: DIGITAL DESIGN (ONLINE IDENTITY)
JPG
JPG
MP4
2m:05s
For the Love - Foot Locker
Foot Locker
Shortlist
Title of Entry: | For the Love |
---|---|
Brand: | Foot Locker |
Product/Service: | Foot Locker |
Client: | Foot Locker |
Entrant Company: | BBDO New York |
Creative Team: | BBDO New York David Lubars – Chief Creative Officer Worldwide Danilo Boer- Executive Creative Director Marcos Kotlhar- Executive Creative Director Martins Zelcs – Creative Director Brian Stokley - Creative Director James Henderson – Copywriter Ellen O’Donnell – Art Director Adrienne Katz – Executive Producer, Experiential Andrew Osborne – Senior Producer Michael Woodall – Senior Producer Lucy Bennett – Influencer Manager Raymond Dorcely – Account Director Janelle Van Wonderen- SVP, Senior Account Director Josh Steinman – EVP Senior Account Director Matthew Nein – Account Executive Zach Kula – VP Strategy Director Noreen Masih – Project Management Director Art Producer- Lizzy Lehn Illustration: Temi Coker Production Company: VTPro Design Production Design: VTProDesign Producer: Jett Gelber Creative Director: Anthony Ciannamea Creative Producer: Mike Lee Touch Designer Programming: Charlie Wilson Animation: Akiko Yamashita, Art Perez, Tavia Morra Graphic Design: Andreas Vaduva Production Management: Hayk Khanijan, Nico Yernazian Sound Design: Eric Davis Post Production: BBDO Studios Post Lead: Allie Kolb BBDO Studios Lead: AJ Rowe Animator: Rad Mora Editor: Mike Plunkett Color: Dan Edwards and Anthony Campagna Post Producer: Joshua Katcher Sound Mix: Corey Bauman |
Sector: | N/A |
Notes: | With the world shutdown due to COVID-19, we wanted to bring cultural access to a place where our audience could participate virtually. Our solution was to create a one-of-a kind, livestreamed event to celebrate basketball, sneakers and the culture at large. The idea was not to replicate what the audience was missing from the NBA, but rather elevate other elements of basketball culture they typically only experienced on a small scale. So we created a custom court that would allow for virtual audience interaction with a crew of basketball culture legends ranging from Larry "Bone Collector" Williams (Streetballer) to Stephania Ergemlidze (YouTuber). This group of cultural influencers would participate in a 3-day event on the court, competing in dunks contests, games of HORSE, and 1on1. All of which could be influenced in real time by a live audience participating from the safety of their homes. |