Dunkin x Charli - Dunkin
Dunkin

Shortlist

Title of Entry:	Dunkin x Charli
Brand:	Dunkin
Product/Service:	Dunkin
Client:	Dunkin
Entrant Company:	BBDO New York
Creative Team:	BBDO NY Worldwide Chief Creative Officer: David Lubars Executive Creative Director: Doug Fallon Executive Creative Director: Steven Fogel Associate Creative Director: Matt Low Associate Creative Director: Kristin Clark Junior Copywriter: Georgia Murphy Junior Art Director: Sabrina Ghantous Senior Producer: Andrew Nam Chul Osborne Music Producer: Julia Millison SVP, Production Services Director: Jessica Nugent Business Affairs Manager: Heather Weissman EVP, Senior Director: Jim Santora VP, Account Director: Carrie White Account Manager: Melissa Blache Account Executive: Griffin Heller Senior Planner: Brenna Tharnstrom DUNKIN: VP, Brand Stewardship: Drayton Martin Director, Brand Stewardship: Melanie Cohn Manager, Brand Stewardship: Kemma Kefalas Associate Manager, Brand Stewardship: Ali Cerasuolo Assistant Manager, Brand Stewardship: Olivia West PRODUCTION: Production: Saugatuck Strategic Executive Producer: Thomas Burns Director of Photography: Christian Guiton Stills Photographer: Brooke Guiton Wardrobe Stylist: Mimi Curttrell Makeup: Kelsey Deenihan Hair: Laura Polko MUSIC: Music Company: BANG Executive Producer: Alec Setten Artist/Composer: Beady Jay / Brian D. Jones Singers: Neysa Malone, Beady Jay RF BINDER – PR Josh Gitelson | Executive Managing Director, RF|Binder Jillian Watts | Senior Director RF|Binder PUBLICIS, DIGITAS – MEDIA AGENCY Liam O’Neill | EVP, Client Lead Caroline Hubbell | Associate Director, Paid Social Lucy Zimmerman | Media Planner
Sector:	01: CONSUMER PRODUCT OR SERVICE
Notes:	For 70 years Dunkin’ has dominated Iced Coffee. Unfortunately, they couldn’t say the same when it came to Cold Brew sales. Cold Brew is critical to the future of the coffee category. What started as a “hipster” trend is now dominating the mainstream coffee space. Daily cold brew consumption has increased over 1000% since 2015 and its growth can be largely attributed to a whole new generation of coffee-drinkers, Generation Z. In fact, cold brew is the #1 most consumed coffee beverage amongst 18-21 year olds. So when we realized that Gen Z was flocking to our biggest competitor to get their fix, we had to do something to help build our credibility. With the younger generations having more of a presence on brands, we needed to build credibility, and talk to a younger audience in a way that feels authentic and real to them.