BACARDÍ – ‘CONGA FEAT. YOU’ - BACARDÍ
BACARDÍ

Shortlist

Title of Entry:	BACARDÍ – ‘CONGA FEAT. YOU’
Brand:	BACARDÍ
Product/Service:	BACARDÍ
Client:	BACARDÍ
Entrant Company:	BBDO New York
Creative Team:	John Burke - Chief Marketing Officer Ned Duggan - Global SVP Marketing Laila Mignoni - Global Digital and Brand Communications, VP Avril Nunez - Global Creative Development Manager David Lubars - Chief Creative Officer, BBDO Worldwide Marcos Kotlhar & Danilo Boer - Executive Creative Directors Alex Booker & Philip Sicklinger - Executive Creative Directors Taylor Marsh - Creative Director Marjorie Vardo - Associate Creative Director Jason Wong & Azusa Kobayashi - Senior Designers Noreen Masih - Project Management Director David Rolfe - Head of Integrated Production Yamaris Leon & Andrew Nam Chul Osborne - Head of Content Operations Katie Harris - Executive Producer Tatiana Lanier - Production Manager / Producer James Young - Head of Digital Operations Phil Peker - Interactive Producer Jessica Nugent - VP, Production Services Director Kathy Bannon - VP, Broadcast Business Affairs Julia Millison - Senior Music Producer Pamela Smith: Talent Services Manager Crystal Rix - Global Chief Marketing Officer Steven Panariello - Managing Director Josh Goodman - SVP, Account Director Meghan Wood - VP, Account Director Joshua Freeland - Account Director Clare McGough - Senior Social Manager Aimee Chimera - Account Executive Zach Kula - VP, Strategy Director Jen Leung - VP, Communications Strategy Director Caroline Moyer-Kardos: Senior Planner Production Company: Caviar Henry Scholfield - Director Michael Sagol - Executive Producer Kim Dellara - Executive Producer Sorcha Shepherd - Executive Producer Casey Wooden - EP / Head of Production Polly Du Plessis - Producer Javier Alejandro - Production Supervisor Mariana Moto - Local Producer Matias Boucard - Director of Photography Aleksey Smolier - 1st Assistant Director Toni Blaze - Stylist Ian Eastwood - Choreographer Editorial: Cabin Sam Ostrove - Editor Doug Scott - Assistant Editor Carr Schilling - Managing Director Adam Becht - Executive Producer Liz Lydecker - Producer Post VFX: Blacksmith Daniel Morris - VFX Supervisor / Lead Compositor Hieu Phan, Robert Bruce, Yebin Ahn, Jacob Slutsky & Maxim Kornev - Compositors Rick Kuan - AFX / Motion Graphics Tuna Unalan, Sam Crees & Ohad Bracha - CG Artists Mikey Pehanich - Colorist Charlotte Arnold - Executive Producer Paul O’Beirne - Producer Sound Post: Sonic Union Stephen Rosen - Co-Founder / Mix Engineer Patrick Sullivan - Head of Production BACARDÍ CONGA FEAT. YOU – SOCIAL CREDITS Production Company: BBDO Studios Andre Rowe Jr - Studio Director Jonathan Hsu - Line Producer Drea Whitlock - Production Manager Ari Gonzalez - Production Manager Gerald Nonato - Director of Photography Julien Diaz - Director of Photography Editorial: BBDO Studios Andre Rowe Jr - Studio Director Allie Kolb - Producer Brad Go - Editor Mike Plunkett - Editor Morgan Ammons - Assistant Editor Sam Costello - Audio Engineer Jeff Spott - Colorist
Sector:	01: CONSUMER PRODUCT OR SERVICE
Notes:	Every year, the ultimate debate unfolds: “What will be the song of the summer?” With live music on hold, BACARDI and Sony Music set out to re-connect artists with their fans by re-imagining a Caribbean dance floor icon. Not just inviting them to consume music, but actually play an active role in the creation of it. Featuring musical icons Leslie Grace, Meek Mill, Boi-1da, and the socially contributed vocals and dance moves of fans around the world, BACARDI launched a full-length music video, official streaming track, and surrounding integrated campaign, debuting ahead of the GRAMMYs and Billboard Music Awards. The campaign not only allowed rum fans to share the spotlight alongside some of their favorite artists all summer long, but also made BACARDI the most talked about spirits brand in the world.