16: FILM CRAFT (OUTSTANDING SCRIPTWRITING)


The Man Who Lost His Smile - Colgate
Colgate Equity

Silver
Title of Entry: | The Man Who Lost His Smile |
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Brand: | Colgate |
Product/Service: | Colgate Equity |
Client: | Colgate-Palmolive |
Entrant Company: | VMLY&R |
Creative Team: | Global CCO: Fred Saldanha Executive Creative Director: Sean Burns Creative Director: Brandon McCoy Associate Creative Director: Jay Machain |
Other Credits: | Colgate-Palmolive GM, IMC NA: Mindel Klein Managing Director: Adam Konowitz Head of Strategy: Ronnie Beltran Senior Producer: Andrea Rodriguez Group Account Director: Aleya Brahmachary Anchor Point Executive Producer: Mike Holm Anchor Point Director: Blame Your Brother |
Sector: | 01: CONSUMER PRODUCT OR SERVICE |
Notes: | The “Man Who Lost His Smile” is one part of a wider Colgate campaign to drive collective optimism. Launched during the stress of the holiday season, mid-pandemic and in a highly contentious political climate, people couldn’t have been more physically or psychologically isolated from one another. As a toothpaste brand, we couldn’t provide the solution to all the country’s problems, but we knew that a little more kindness via a shared smile might shift people’s outlook in a brighter direction, and that’s as good a start as any. |