The Man Who Lost His Smile - Colgate
Colgate Equity

Silver

Title of Entry:	The Man Who Lost His Smile
Brand:	Colgate
Product/Service:	Colgate Equity
Client:	Colgate-Palmolive
Entrant Company:	VMLY&R
Creative Team:	Global CCO: Fred Saldanha Executive Creative Director: Sean Burns Creative Director: Brandon McCoy Associate Creative Director: Jay Machain
Other Credits:	Colgate-Palmolive GM, IMC NA: Mindel Klein Managing Director: Adam Konowitz Head of Strategy: Ronnie Beltran Senior Producer: Andrea Rodriguez Group Account Director: Aleya Brahmachary Anchor Point Executive Producer: Mike Holm Anchor Point Director: Blame Your Brother
Sector:	01: CONSUMER PRODUCT OR SERVICE
Notes:	The “Man Who Lost His Smile” is one part of a wider Colgate campaign to drive collective optimism. Launched during the stress of the holiday season, mid-pandemic and in a highly contentious political climate, people couldn’t have been more physically or psychologically isolated from one another. As a toothpaste brand, we couldn’t provide the solution to all the country’s problems, but we knew that a little more kindness via a shared smile might shift people’s outlook in a brighter direction, and that’s as good a start as any.