3: PRINT & OOH (Print ad)
MVM Future Talks Print - MVM
|Title of Entry:||MVM Future Talks Print|
|Client:||MVM Group Ltd.|
|Entrant Company:||Lounge Group|
|Creative Team:||Art Director: Balázs Gyutai
Copywriter: Bálint Simon
Creative Director: Péter Radovics
Project Manager: Kitti Dorogi
|Other Credits:||Client Service Director: Dániel Sperczel
Brand manager (client): Dániel Fáber
|Sector:||01: CONSUMER PRODUCT OR SERVICE|
|Notes:||Future Talks is a tech oriented online discussion show hosted by the hungarian energy provider, MVM. The topic of the first show was the influence of AI on our society. We needed to create a campaign to promote this exciting and extraordinary event.
We've deep dreamed the key visual using an image of some sheep, and ran it through Google's original deep dream algorithm. This way we obtained the answer to Philip K. Dick's question "Do androids dream of electric sheep?' by asking a neural network to dream about sheep. Technical detail: We used another neural network based algorithm to scale the image to a printable resolution (Adobe Preserve Details 2.0).