16: FILM CRAFT (USE OF MUSIC)
JPG
MP4
1m:11s
O₂ Opera of Choice - O₂
O₂
Shortlist
| Title of Entry: | O₂ Opera of Choice |
|---|---|
| Brand: | O₂ |
| Product/Service: | O₂ |
| Client: | Telefónica Germany / O₂ |
| Entrant Company: | SERVICEPLAN GERMANY |
| Creative Team: | Global Chief Creative Officer: Alex Schill Managing Partner: Leif Johannsen, Patrick Matthiensen & Lars Holling Creative Director Copy, Daniel Steller Creative Director Art: Pavel Bondarenko Junior Art Director: Theresa Fechler Junior Copywriter: Steven Hartmann Art Director: Tudor-Ionel Cucu Account Director: Sabrina Schwartz Account Manager: Jennifer Grünsfelder Agency Producer: Katrin Habermann Director: Martin Krejci DoP: Stepan Kucera Editor: Filip Malasek Producer: Nils Schwemer & Julian Holland Client: Chief Consumer Officer: Wolfgang Metze Client: Director Brand & Marketing Communications: Michael Falkensteiner Client: Head of Competence Center Communications: Brigitte Giels Client: Senior Brand Communications Manager: Stefanie Welter Client: Principal End-to-End Communications: Nikolaus Lemli |
| Other Credits: | Film Production Company: Iconoclast Germany Additional Film Production Comapany: NEVEREST HAMBURG Media Agency: forward Media Partner/Part of the featured product: NETFLIX, Sky Deutschland, EXARING |
| Sector: | N/A |
| Notes: | Freedom is the core of the O2 brand. As the first German internet provider, O2 has now given its customers the freedom to choose between one of the three major streaming services – because they get a 1-year account free of charge with their contract. Or in other words: “We have the entertainment. You have the choice”. And if you promise entertainment, you also have to show entertainment. That’s why we turned our ad into a stage. Or three to be exact. Together with award winning director Martin Krejci, we put our customers in the role of a conductor who decides what he wants to see. And reinterpreted music that makes the heart of every streaming fan beat faster: The iconic theme music of their favorite shows. To make it special, we didn't use special effects. We actually built three different stages with much love for detail; each representing one of the streaming providers. Following the conductor’s instructions, the stages change fluidly through the choices – representing how effortlessly you can decide what you want to see. Our vision was to use as few VFX as possible because the most entertaining and breathtaking orchestrations are real ones. To make that happen, we even rebuilt the real stages into 1:6 models that move with the sole power of gravity. Whenever the conductor pulls a lever of another streaming provider, the whole stage was set in motion. In a breathtaking sequence the stage sets rebuild into the new choice. When the conductor makes his final decision, he flies through the opera, joining his favorite entertainment on stage. |
