Say it loud. Make a difference. - Laut gegen Nazis
Laut gegen Nazis e.V.

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Title of Entry:	Say it loud. Make a difference.
Brand:	Laut gegen Nazis
Product/Service:	Laut gegen Nazis e.V.
Client:	Laut gegen Nazis
Entrant Company:	SERVICEPLAN GERMANY
Creative Team:	Global Chief Creative Officer: Alex Schill Chief Creative Officer Germany: Matthias Harbeck Creative Managing Partner: Alexander Nagel & Christoph Everke Managing Partner: Michael Jaeger Management Supervisor: Daniel Hartmann Creative Director: Matthäus Frost & Laura Müller-Rossbach Digital Creative: Philipp Elsner Copywriter: Stefan Ott Final Art Director: Alexandra Felbinger Copywriter: Hendrik Haupt Senior Account Manager: Jonas Herr Trainee: Marie Dodillet Head of Strategic Buying NonTV/NonDigital: Julia Cathrin Wallner Director Strategic Buying Digital: Emanuele Fino Planer/Consultant Digital Media & Creative Media Man: Maximilian Leipert Senior PR & Content Consultant: Birgit Koch Junior PR & Content Consultant: Alena Hermann Senior Strategic Buyer: Serkant Oguz Junior Digital Media Planner& Consultant: Anabel Stemberger Group Head Digital Media: Caroline Franke Sound Design: Richard Williams & Jan Finck B. Producer: Camilo Remolina & Anna Wegner
Other Credits:	Media Agency: MEDIAPLUS GERMANY Additional Media Agency: Mediascale Film Production Company: ITS US Media Sound Design/Music Company: Hastings Music Publisher: FUNKE Mediengruppe, Ad Alliance, TikTok Germany, United Internet Media, BurdaForward, Quarter Media, Ströer Media Deutschland
Sector:	03: PUBLIC INTEREST OR CHARITY
Notes:	PROBLEM: Right-wing hatred has become really loud again. The vast majority, however, remains largely silent. Time to do something about it. IDEA: Together with Laut gegen Nazis (Loud against Nazis), we have developed a nationwide campaign that calls on the majority of people to show civil courage and creatively inspires and encourages them to speak up. Because you can only do something against racism if you speak up. SOLUTION: Loud against Nazis. That is the idea. With messages and headlines which are only understandable if you read/say it out loud. Against racism and for more tolerance. The large-scale integrated campaign started on 27.01.2021 - the "Day of Remembrance of the Victims of the Holocaust" - and is visible throughout Germany in print and Out of home as well as digitally as a Tik Tok Challenge, Instagram filter, as Youtube Pre-Rolls and outstream ads.