The No Shelter Snow Globe - Hus Forbi
NGO

Silver

Title of Entry:	The No Shelter Snow Globe
Brand:	Hus Forbi
Product/Service:	NGO
Client:	Hus Forbi
Entrant Company:	ADVICE A/S
Creative Team:	Creative: Rikke Mønster Creative: Alexander Mackenzie 3D Designer: Emma Lindberg Production Designer: Cathrine Understrup Production Designer: Markus Høgh Iversen Production Designer: Orion Pilo Photographer: Kim Bech Photographer: Anton Bruun Iversen PR Consultant: Maria Rasmussen PR Consultant: Lise Vejnø PR Consultant: Casper Felt PR Consultant: Morten Vester Haldrup PR Consultant: Emil Ipsen PR Consultant: Helena Grundt Hansen PR Consultant: Esben Asbjørn Damkilde Pedersen
Other Credits:	Hus Forbi: Rasmus Kristensen
Sector:	03: PUBLIC INTEREST OR CHARITY
Notes:	This Christmas COVID-19 restrictions and assembly bans forced Danish homeless shelters to close or offer reduced accommodation, leaving many homeless Danes with nowhere to get shelter or warmth. To highlight this urgent issue and encourage political action, the Danish homeless NGO Hus Forbi used a traditional Christmas icon but with a very untraditional motif. We launched our campaign by sending out Snow Globes to selected influencers with a relevant profile; and politicians responsible for the imposed COVID-19 restrictions. Each snow globe featured a miniature figure of a real homeless Dane who would be affected by closed shelters. The figures were created by 3D scanning and -printing Harald, Jens, David and David’s dog in 1:30 scale. The globes were accompanied by their personal stories on how the closing of shelters during winter would impact them. Influencers were urged to share the message publicly, and politicians were called upon to act before the rough winter weather would hit. With zero media spend we managed to spark a national debate in the media, and amongst the public and politicians with several politicians and celebrities sharing the message on social media - including the Minister of Social Affairs, Astrid Krag. But most importantly our message reached the government, and the issue was brought up in parliament the 13th of December. This resulted in an immediate 5 mil. DKK, being given to create enough additional shelters to secure all homeless Danes a bed for Christmas and into the new year. In addition, an exceptional exemption in the COVID-19 assembly ban was passed exclusively for homeless charity dinners. Reach: 7.450.000 / Earned media: 4.900.500 / PR ROI: 1970%