17: PRINT CRAFT (CRAFT CAMPAIGN)

Connect with the foundation. - Brand message - TOKOSEN JPG
Connect with the foundation. - Brand message - TOKOSEN JPG
Connect with the foundation. - Brand message - TOKOSEN JPG
Connect with the foundation. - Brand message - TOKOSEN JPG
Connect with the foundation. - Brand message - TOKOSEN JPG
Connect with the foundation. - Brand message - TOKOSEN JPG
Connect with the foundation. - Brand message - TOKOSEN MP4 1m:24s

Connect with the foundation. - TOKOSEN
Brand message

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Connect with the foundation. - TOKOSEN - Brand message

Shortlist

Title of Entry: Connect with the foundation.
Brand: TOKOSEN
Product/Service: Brand message
Client: TOKAI POLITECHNIC COLLEGE
Entrant Company: DENTSU INC.
Creative Team: Creative Director : Michihito Dobashi
Agency Producer : Nobuyuki Furuta
Art Director : Yasunobu Hideshima
Copywriter : Yuki Takeda
Project Management : Atsuhiko Hirayama
Designer : Ayumi Matsumura
Photographer : Ken Kojima
Producer : Kyohei Seino
Production manager : Soushi Akatsu
Editor : Makoto Okada
Other Credits: Client : Taneaki Nomura
Client : Takumi Kitajima
Sector: N/A
Notes:
TOKOSEN is a school that nurtures professional architects & civil engineers. Here, students learn the foundations of the skill that is essential on construction sites, that is connecting with people, and the foundations of construction technology as their education. The most important part of a building is its foundation, and creative architecture can only be built when it has a strong foundation. We created an art installment to send this message to our students and prospective students, as well as their parents.


The motif that we used is a Famous and beloved architecture that has stood the test of time. Using string line levels that are indispensable in forming the foundations of buildings and civil structures, Many people, including students and lecturers, were involved in the production that was supervised by a creator.


The art installation was completed and displayed in the school. By communicating the artwork in various media, Such as events, posters, brochures, and on websites, We were able to convey the charms of architecture and civil engineering to many prospective students and succeeded in gaining their interest.