15: DESIGN (PACKAGING)
The Mask that Ate the Virus - Livinguard
Reusable, Virus-eliminating Mask
|Title of Entry:||The Mask that Ate the Virus|
|Product/Service:||Reusable, Virus-eliminating Mask|
|Entrant Company:||Birger Linke Design|
|Creative Team:||CCO: Birger Linke
Art Director: Birger Linke
Photographer: Chiara Ye
Editor: Poh Leong Koh
|Other Credits:||Client: Angel Su|
|Notes:||Swiss biotech company Livinguard® developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (including Covid 19) upon impact.
This idea is brought to life in the packaging:
The mask comes in a sterile package.
An attached plastic strip animates – when slid up and down – a graphic depiction of a virus, that is getting eaten in the process, adding some urgently needed humor in desperate days.
To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.
To date, 5 Million masks were produced.
The packaging is now part of the collection of the Design Museum, Essen, Germany, and the “New Collection” of the Pinakothek der Moderne, Munich, Germany.