15: DESIGN (PACKAGING)

The Mask that Ate the Virus - Reusable, Virus-eliminating Mask - Livinguard JPG
The Mask that Ate the Virus - Reusable, Virus-eliminating Mask - Livinguard JPG
The Mask that Ate the Virus - Reusable, Virus-eliminating Mask - Livinguard JPG
The Mask that Ate the Virus - Reusable, Virus-eliminating Mask - Livinguard JPG
The Mask that Ate the Virus - Reusable, Virus-eliminating Mask - Livinguard MP4 1m:11s

The Mask that Ate the Virus - Livinguard
Reusable, Virus-eliminating Mask

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The Mask that Ate the Virus - Livinguard - Reusable, Virus-eliminating Mask

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Title of Entry: The Mask that Ate the Virus
Brand: Livinguard
Product/Service: Reusable, Virus-eliminating Mask
Client: Livinguard/S.G.F. Biotechnology
Entrant Company: Birger Linke Design
Creative Team: CCO: Birger Linke
Art Director: Birger Linke
Photographer: Chiara Ye
Editor: Poh Leong Koh
Other Credits: Client: Angel Su
Sector: N/A
Notes: Swiss biotech company Livinguard® developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (including Covid 19) upon impact.

This idea is brought to life in the packaging:
The mask comes in a sterile package.
An attached plastic strip animates – when slid up and down – a graphic depiction of a virus, that is getting eaten in the process, adding some urgently needed humor in desperate days.

To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

To date, 5 Million masks were produced.
The packaging is now part of the collection of the Design Museum, Essen, Germany, and the “New Collection” of the Pinakothek der Moderne, Munich, Germany.