16: FILM CRAFT (OUTSTANDING DIRECTION OF A COMMERCIAL)
JPG
MP4
7m:23s
Pooja Didi - Facebook
Entertainment
Silver
| Title of Entry: | Pooja Didi |
|---|---|
| Brand: | |
| Product/Service: | Entertainment |
| Client: | |
| Entrant Company: | Chrome Pictures |
| Creative Team: | Film Director: Amit Sharma Production House: Chrome Pictures Producer: Napolean Daniel Amanna Director of Photography: Tushar Kanti Ray Music Director: Sidhant Mago & Mayank Mehra (Mikelal) Lyrics: Sidhant Mago Editor: Shahnawaz Mosani Creative Partner: Akshat Ghildial Agency: Taproot Dentsu Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias Co-founder and Chief Creative Officer: Santosh Padhi Chief Executive Officer: Umesh Shrikhande Executive Creative Director: Pallavi Chakravarti General Manager: Ayesha Ghosh Head of Strategic Planning: Shashank Lanjekar Senior Creative Director: Neeraj Kanitkar Associate Vice President: Radhika Sabherwal Account Supervisor: Ana Iman Account Director: Hemant Joshi |
| Other Credits: | Client & Brand: Facebook App Marketing Director, Facebook India: Avinash Pant Consumer & Brand Marketing Head, Facebook App: Vyom Prashant Country Marketing Manager, Facebook App: Sheeladitya Mohanty, Priya Jaggi & Richa Batra |
| Sector: | N/A |
| Notes: | The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others. This is the story of the 28-year-old Pooja and the people (who’ve been laid off) that she keeps hiring (even though she doesn’t need them) through the hard months of 2020, at great personal cost and how those people come together and come through for her. She isn’t a mega rich business owner. But she believes she can do some good, even if it means stretching herself and her resources that much thinner and she goes all in. It’s this selflessness even in the face of adversity and even at the cost of losing a lot is what sets up the story for the viewer. |
