16: FILM CRAFT (OUTSTANDING DIRECTION OF A COMMERCIAL)

Pooja Didi - Entertainment - Facebook JPG
Pooja Didi - Entertainment - Facebook MP4 7m:23s

Pooja Didi - Facebook
Entertainment

Share:
Pooja Didi - Facebook - Entertainment

Silver

Title of Entry: Pooja Didi
Brand: Facebook
Product/Service: Entertainment
Client: Facebook
Entrant Company: Chrome Pictures
Creative Team: Film Director: Amit Sharma
Production House: Chrome Pictures
Producer: Napolean Daniel Amanna
Director of Photography: Tushar Kanti Ray
Music Director: Sidhant Mago & Mayank Mehra (Mikelal)
Lyrics: Sidhant Mago
Editor: Shahnawaz Mosani
Creative Partner: Akshat Ghildial

Agency: Taproot Dentsu
Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias
Co-founder and Chief Creative Officer: Santosh Padhi
Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti
General Manager: Ayesha Ghosh
Head of Strategic Planning: Shashank Lanjekar
Senior Creative Director: Neeraj Kanitkar
Associate Vice President: Radhika Sabherwal
Account Supervisor: Ana Iman
Account Director: Hemant Joshi
Other Credits: Client & Brand: Facebook App
Marketing Director, Facebook India: Avinash Pant
Consumer & Brand Marketing Head, Facebook App: Vyom Prashant
Country Marketing Manager, Facebook App: Sheeladitya Mohanty, Priya Jaggi & Richa Batra
Sector: N/A
Notes: The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others. This is the story of the 28-year-old Pooja and the people (who’ve been laid off) that she keeps hiring (even though she doesn’t need them) through the hard months of 2020, at great personal cost and how those people come together and come through for her. She isn’t a mega rich business owner. But she believes she can do some good, even if it means stretching herself and her resources that much thinner and she goes all in. It’s this selflessness even in the face of adversity and even at the cost of losing a lot is what sets up the story for the viewer.