16: DIGITAL DESIGN
(Use of photography)
Web of Infamy - Smirnoff
Smirnoff
Gold
|
Title of Entry:
|
Web of Infamy |
|
Brand:
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Smirnoff |
|
Product/Service:
|
Smirnoff |
|
Client:
|
Smirnoff |
|
Entrant Company:
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72andSunny New York |
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Creative Agency:
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72andSunny New York |
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Judging URL:
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https://www.smirnoff-webofinfamy-entry.com/ |
| Sector: |
N/A |
| Account Manager: |
Diana Gonzalez, Kamran Gossieaux |
| Creative Director: |
Justine Armour, Dean Woodhouse, Hugo Biershenk, Guy Featherstone |
| Date of Release: |
2020-02-28 |
| Notes: |
This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. And we exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. But we’re not just any brand. We are the world’s most infamous vodka.
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| Art Director: |
Brad Simon/Jon Krippahne |
| Copywriter: |
Justin Joo |
| Other Credits: |
Global SVP, Smirnoff - Stephen O’Kelly |
| Other Credits: |
Global Marketing Director, Smirnoff - Neil Shah |
| Other Credits: |
Photographers: Artem Nadyozhin/Aline Gontar |
| Other Credits: |
Agency Producers: Ryan Chong/Connor Gomez/Jonny Weiss |
| Other Credits: |
Strategy: Tim Jones/Gregg Hirschorn/Emily Kearns/Saeid Vahidi |
| Other Credits: |
PAL: Elsa Mitsoglou/Jennifer Sefa-Boakye |
| Other Credits: |
Project Management: Juliana Orozco |
JPG
MP4
1m:35s
