Disney Movie Insiders - Disney Movie Insiders
Disney Movie Insiders

Finalist

Title of Entry:	Disney Movie Insiders
Brand:	Disney Movie Insiders
Product/Service:	Disney Movie Insiders
Client:	Disney
Entrant Company:	72andSunny Los Angeles
Creative Agency:	72andSunny Los Angeles
Creative Director:	Matt Muprhy
Designer:	Frank Dresme/Stephanie Morgan
Copywriter:	Christine Call
Sector:	N/A
Account Manager:	Laura Likos/Jonathan Walan/Tanner Olson
Date of Release:	2019-10-02
Notes:	For the first time in Walt Disney Studios history, fans of Disney, Marvel, Star Wars and Pixar would be united in an all-encompassing movie-fan reward program. To do this, we revamped a stale and out-dated "Disney Movie Rewards" program with a new name, logo, app icon, design, and brand book - with the goal of driving deeper fan engagement and new user acquisition. But more importantly, we evolved the program from a transactional points-based 'Mickey Mouse Club' to an emotionally-driven, elevated and more grown-up community of fans. With over 2+ million members since it's launch 5 months ago, Disney Movie Insiders is the place where fans go to connect and be rewarded for being fans of the movies they love.
Other Credits:	Director, Integrated Marketing: Christina Li Collins
Other Credits:	Strategy: Kelly Schoeffel/Maria Galleriu/Aviva Mann
Other Credits:	PAL: Beau Thomason