17: PRINT DESIGN
Corporate/Brand Identity (2020)
17: PRINT DESIGN (Corporate/Brand Identity)


Disney Movie Insiders - Disney Movie Insiders
Disney Movie Insiders

Shortlist
Title of Entry: | Disney Movie Insiders |
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Brand: | Disney Movie Insiders |
Product/Service: | Disney Movie Insiders |
Client: | Disney |
Entrant Company: | 72andSunny Los Angeles |
Creative Agency: | 72andSunny Los Angeles |
Creative Director: | Matt Muprhy |
Designer: | Frank Dresme/Stephanie Morgan |
Copywriter: | Christine Call |
Sector: | N/A |
Account Manager: | Laura Likos/Jonathan Walan/Tanner Olson |
Date of Release: | 2019-10-02 |
Notes: | For the first time in Walt Disney Studios history, fans of Disney, Marvel, Star Wars and Pixar would be united in an all-encompassing movie-fan reward program. To do this, we revamped a stale and out-dated "Disney Movie Rewards" program with a new name, logo, app icon, design, and brand book - with the goal of driving deeper fan engagement and new user acquisition. But more importantly, we evolved the program from a transactional points-based 'Mickey Mouse Club' to an emotionally-driven, elevated and more grown-up community of fans. With over 2+ million members since it's launch 5 months ago, Disney Movie Insiders is the place where fans go to connect and be rewarded for being fans of the movies they love. |
Other Credits: | Director, Integrated Marketing: Christina Li Collins |
Other Credits: | Strategy: Kelly Schoeffel/Maria Galleriu/Aviva Mann |
Other Credits: | PAL: Beau Thomason |