17: PRINT DESIGN (Corporate/Brand Identity)

Disney Movie Insiders - Disney Movie Insiders - Disney Movie Insiders JPG
Disney Movie Insiders - Disney Movie Insiders - Disney Movie Insiders MOV 1m:44s

Disney Movie Insiders - Disney Movie Insiders
Disney Movie Insiders

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Disney Movie Insiders - Disney Movie Insiders - Disney Movie Insiders

Shortlist

Title of Entry: Disney Movie Insiders
Brand: Disney Movie Insiders
Product/Service: Disney Movie Insiders
Client: Disney
Entrant Company: 72andSunny Los Angeles
Creative Agency: 72andSunny Los Angeles
Creative Director: Matt Muprhy
Designer: Frank Dresme/Stephanie Morgan
Copywriter: Christine Call
Sector: 45054
Account Manager: Laura Likos/Jonathan Walan/Tanner Olson
Date of Release: 2019-10-02
Notes: For the first time in Walt Disney Studios history, fans of Disney, Marvel, Star Wars and Pixar would be united in an all-encompassing movie-fan reward program. To do this, we revamped a stale and out-dated "Disney Movie Rewards" program with a new name, logo, app icon, design, and brand book - with the goal of driving deeper fan engagement and new user acquisition. But more importantly, we evolved the program from a transactional points-based 'Mickey Mouse Club' to an emotionally-driven, elevated and more grown-up community of fans. With over 2+ million members since it's launch 5 months ago, Disney Movie Insiders is the place where fans go to connect and be rewarded for being fans of the movies they love.
Other Credits: Director, Integrated Marketing: Christina Li Collins
Other Credits: Strategy: Kelly Schoeffel/Maria Galleriu/Aviva Mann
Other Credits: PAL: Beau Thomason