17: PRINT DESIGN (Corporate/Brand Identity)
Disney Movie Insiders - Disney Movie Insiders
Disney Movie Insiders
|Title of Entry:||Disney Movie Insiders|
|Brand:||Disney Movie Insiders|
|Product/Service:||Disney Movie Insiders|
|Entrant Company:||72andSunny Los Angeles|
|Creative Agency:||72andSunny Los Angeles|
|Creative Director:||Matt Muprhy|
|Designer:||Frank Dresme/Stephanie Morgan|
|Account Manager:||Laura Likos/Jonathan Walan/Tanner Olson|
|Date of Release:||2019-10-02|
|Notes:||For the first time in Walt Disney Studios history, fans of Disney, Marvel, Star Wars and Pixar would be united in an all-encompassing movie-fan reward program.
To do this, we revamped a stale and out-dated "Disney Movie Rewards" program with a new name, logo, app icon, design, and brand book - with the goal of driving deeper fan engagement and new user acquisition. But more importantly, we evolved the program from a transactional points-based 'Mickey Mouse Club' to an emotionally-driven, elevated and more grown-up community of fans.
With over 2+ million members since it's launch 5 months ago, Disney Movie Insiders is the place where fans go to connect and be rewarded for being fans of the movies they love.
|Other Credits:||Director, Integrated Marketing: Christina Li Collins|
|Other Credits:||Strategy: Kelly Schoeffel/Maria Galleriu/Aviva Mann|
|Other Credits:||PAL: Beau Thomason|