18: CRAFT (Outstanding Sound Design (film/video))
JPG
MP4
1m:30s
Infamous Since 1864 - Smirnoff
Smirnoff
Gold
| Title of Entry: | Infamous Since 1864 |
|---|---|
| Brand: | Smirnoff |
| Product/Service: | Smirnoff |
| Client: | Smirnoff |
| Entrant Company: | 72andSunny New York |
| Creative Agency: | 72andSunny New York |
| Duration of Entry: | 01:30 |
| Judging URL: | https://www.youtube.com/watch?v=OVoukTh6e5U&has_verified=1 |
| Live site URL: | https://www.youtube.com/watch?v=OVoukTh6e5U&has_verified=1 |
| Craft Leader(s): | Aaron Reynolds, Chris Afzal |
| Role: | Sound Design & Mix |
| Chief Creative Officer: | John Boiler |
| Creative Director: | Justine Armour, Dean Woodhouse, Hugo Bierschenk, Micah Walker |
| Art Director: | Ilana Wolstein |
| Copywriter: | Brock Kirby, Fanny Josefsson |
| Sector: | N/A |
| Account Manager: | Diana Gonzalez, Kamran Gossieaux |
| Production Company: | MJZ |
| Producer: | David Zander, Kate Leahy, Laurie Boccaccio |
| Date of Release: | 2020-01-15 |
| Director: | Rupert Sanders |
| DOP: | Jess Hall |
| Notes: | Smirnoff is the world’s no 1 vodka, but was losing share to brands with narratives about craft & quality. To make matters worse, Smirnoff didn’t have a singular brand story across global markets, so consumers were starting to think that it’s just…ordinary. We needed to change that perception, restore sophistication and edge, create an ownable world, and show that Smirnoff is anything but ordinary. Great stories start with great character, a little mystery, and a mischievous plan. Smirnoff’s story is no different. It spans three centuries and several continents but is little known to our consumers. So we took this opportunity to introduce them to our past, a story of epic proportions lined with highly unconventional—and sometimes questionable—choices. This global campaign told the story of deception, revolution, exile, bankruptcy, and resurrection — a tale of deliciously mischievous characters and original concoctions. From conception in 1864 Russia, all the way to the present day, this is a living story of infamy. This global campaign helped reverse a decade’s long decline in Smirnoff sales, leading to growth for the World’s No. 1 Vodka for the first time in 10 years. |
| Editing Company: | Work Editorial |
| Editor: | Neil Smith, Trish Fuller |
| Sound Studio: | Wave |
| Sound Engineer: | Aaron Reynolds, Chris Afzal |
| VFX Company: | Blacksmith |
| Music Company: | KOM |
| Post Production Company: | Blacksmith |
| URL Link (optional): | https://www.youtube.com/watch?v=OVoukTh6e5U&has_verified=1 |
| Other Credits: | Global SVP, Smirnoff - Stephen O'Kelly |
| Other Credits: | Global Marketing Director, Smirnoff - Neil Shah |
| Other Credits: | Agency Producers: Lora Schulson, Ryan Chong, Jonny Weiss, Caitlin Culhane |
| Other Credits: | PAL: Christin Rust, Quentin Perry, Elsa Mitsoglou, Jennifer Sefa-Boakye |
| Other Credits: | Strategy: Tim Jones, Kelly Schoeffel, Elena Ionita |
| Other Credits: | Production Designer: Phillip Ivey |
| Other Credits: | Editorial Producers: Erica Thompson, Chris Delarenal |
| Other Credits: | Color: Mikey Pehanich |
| Other Credits: | Flame/VFX Artists: Iwan Zwarts, Zoey Deady |
| Other Credits: | Post Production Producer: Ashley Goodwin |
