11: BRAND PURPOSE (Brand Activism)
The Check Out Suite - Länsförsäkringar (an insurance company)
|Title of Entry:||The Check Out Suite|
|Brand:||Länsförsäkringar (an insurance company)|
|Client:||Länsförsäkringar (an insurance company)|
|Chief Creative Officer:||Stendahls|
|Date of Release:||2019-02-03|
|Notes:||As part of their commitment to increase digital health among youths and families, insurance company Länsförsäkringar has launched The Check Out Suite – the world’s first hotel room where the price is determined by how much time you spend online. The hotel room, located at Hotel Bellora in Gothenburg, Sweden, rewards visitors for staying away from their screens, allowing families to spend time with each other instead of their screens.
The price is determined by The Skärmfri™ (Screen-free) smart lamp, which calculates how much you pay based on how much time you spend on social media. As you surf the light gradually changes and the price increases. When the lamp turns red you have reached full price for the room. If you don’t surf at all? Well, your stay is free of charge.