20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)

The World's Most Boring Billboard - Wood Protection - Sioo:x JPG

The World's Most Boring Billboard - Sioo:x
Wood Protection

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The World's Most Boring Billboard - Sioo:x - Wood Protection

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Title of Entry: The World's Most Boring Billboard
Brand: Sioo:x
Product/Service: Wood Protection
Client: Sioo:x
Entrant Company: Stendahls
Creative Agency: Stendahls
Sector: 45054
Date of Release: 2019-01-06
Notes: Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.