The World's Most Boring Billboard - Sioo:x
Wood Protection

Silver

Title of Entry:	The World's Most Boring Billboard
Brand:	Sioo:x
Product/Service:	Wood Protection
Client:	Sioo:x
Entrant Company:	Stendahls
Creative Agency:	Stendahls
Sector:	N/A
Date of Release:	2019-01-06
Notes:	Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.