20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)
The World's Most Boring Billboard - Sioo:x
|Title of Entry:||The World's Most Boring Billboard|
|Date of Release:||2019-01-06|
|Notes:||Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary.
But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.